An HR expert shares 5 ways Gen Z job hunters can improve their digital footprint

Gen Z is beginning to see the real consequences of their digital footprint.

A digital footprint This is the information and data that we leave behind online. Your footprint is created when you visit a website and make an online purchase.

Gen Z TikToker @shoomew It was viral For failing to pass a background check and losing out on a $20 per-hour job

“Me realizing digital footprint is real because when called for a job interview they loved me,” she explained. “But when they did a background check they said they didn’t want to hire me anymore.”

Michelle Hague, HR manager at Solar Panels Network USAShe shares her top tips for Gen Z job-seekers on how to clean out their digital footprint. Hague states that even though you might want to delete potentially harmful content, it may not always work out.

“Instead, job seekers should focus on presenting a professional and positive online presence that showcases their skills, experiences and values,” Hague tells In The Know.

Here are Hague’s five tips for maintaining a positive digital footprint for potential employers.

Use Privacy Settings You can make your social media accounts private or limit the public access to personal information and posts by setting privacy settings.

“Remember that anything you post online can potentially be seen by an employer, so it’s important to keep this in mind when sharing personal opinions or engaging in online debates,” Hague says.

Keep your online profiles up-to-date Your online profiles should reflect your professional accomplishments and experience.

“This will help to demonstrate your skills and qualifications to potential employers,” she explains.

Use keywords: Make sure to use the keywords potential employers may be looking for when you are updating your profiles.

“This will help your profiles show up in employer searches and increase your chances of being noticed,” Hague says.

Create a personal brand: Hague recommends strategically using your digital footprint for a personal branding strategy that highlights your talents and experiences.

Some ways to do this, she says, include “creating a personal website or blog, sharing your work on professional networking sites, or participating in online communities related to your industry.”

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