ARDELL Beauty Announces First Ever Collaboration with SEPHORA on Limited-Edition Launch
The ARDELL x SEPHORA collection marks the Brand’s first entrance into the beauty retailer.
NEW YORK, April 7, 2023 /PRNewswire/ — ARDELL BeautyCelebrities, makeup artists and beauty lovers all over the world use a high-quality brand of false lashes. They are proud to announce their collaboration with SEPHORAOne of the most renowned global beauty retailers. The launch will include two exclusive Faux Mink, limited-edition sets of lashes – Faux Mink 018 Dramatic, and Faux Mink 023 Natural. Sephora.com will now have the lash set available for purchase. April 7Th Available in select SEPHORA shops as of Friday, April 14,Th.
SEPHORA’s collaboration comes after a rising demand for Faux Mink eyelashes in both the mass and prestige category. These luxurious fibers are becoming more popular with shoppers who want to achieve glamorous looks. SEPHORA was thrilled to work with ARDELL, a well-known innovator in false lash production.
“We are delighted to launch a limited edition of our Faux-Mink Lashes exclusively to Sephora, a luxury beauty retailer,” said Terri CooperARDELL’s Executive vice president. “As a brand that values innovation and individuality, we are proud to partner with a retailer that puts prestige products at the forefront. We offer premium lashes that will inspire confidence, empowerment, and beauty to our customers.”
The ARDELL xSEPHORA Faux Minx Lash Collection will include ARDELL’s Invisiband technology. This is a lightweight, super flexible band that allows for seamless application and comfort. Each lash comes with a full-sized, high-quality Duo Brush On Glue. This is the most popular adhesive that is free of formaldehyde, latex, and vitamins. It provides a strong hold all day. Sephora.com will carry the collection starting in January April 7, 2023 Also available at select SEPHORA sites Friday, April 14, 2019 For a limited period. You can find more details at clicking here.
About ARDELL®
ARDELL was founded in 1971 and quickly rose to prominence in the market for premium-quality, easy-to use faux eyelashes, brow makeup, and accessories. ARDELL is loved by celebrities and make-up artists and is a favorite of beauty lovers around the world. American International Industries is the division responsible for ARDELL. Visit www.ARDELL.com for more information. www.ardellshop.com. ARDELL American International Industries’ division is called “American International Industries”. Visit www.americanInternationalIndustry.com for more information. www.ardellshop.com. Follow ARDELL® Instagram (@Ardellbeauty) and TikTok (@ArdellBeautyOfficial).
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SOURCE: ARDELL Beauty