Garrett MacDonald is the new Chief Commercial Officer at AUDIENCEX
Mr. MacDonald’s wide range of leadership experience strengthens the company’s strategic positioning across tech and innovation
MARINA DEL REY CA, Jan. 12, 2023 — (GLOBE NEWSWIRE). AUDIENCEXToday,, the programmatic advertising company that delivers results, announced the addition of Garrett MacDonald to its leadership team. This is after a thorough search for the right person to fill the position.
MacDonald brings with him a vast amount of experience and technical knowledge from a career that spanned over two decades. He has had a significant impact in executive sales leadership positions at Kochava, an industry leader for mobile app analytics and mobile app attribution, and as CCO of IRISTV, CTV’s contextual data platform. With AUDIENCEX’s omnichannel services covering mobile and streaming video, as two key channels within their integrated trading desk solution, this diversified background of experience positions MacDonald for exceptional success in his new role.
AUDIENCEX saw continued growth and evolution in 2022 across its performance solutions. This was during a period when there was increased macro-economic uncertainty and volatility within the digital advertising industry. For the fourth consecutive year, they were ranked on both the Inc. 5000 Regionals: Pacific as well as the Inc. 5000 National list, distinguishing them as one of the country’s fastest-growing private companies. This shows the continued growth and adoption of omnichannel performance products across its customer base.
AUDIENCEX was responsible for the launch of several new products and technologies in 2022. These included aX Video Stream, (AXVS), a revolutionary video-streaming solution, Admatx a self-service DSP designed to democratize enterprise-level programmatic technology as well as enhanced analytics and insights capabilities that can effectively be leveraged across the digital landscape. Dstillery and Peer39 have also formed important partnerships over the past year, providing clients with powerful strategies that maximize campaigns and maximize performance. AUDIENCEX has also successfully increased its global customer and operational footprint, and expanded its reach with additional expertise in the education and energy sectors.
“As we embark upon 2023, we’re excited to expand upon the achievements of the past year and continue to strengthen the solutions we’ve built for performance marketers,” said Jason Wulfsohn, CEO and Co-Founder and AUDIENCEX. “From day one, Garrett MacDonald will be providing strategic and also operational leadership across multiple facets of the company, with a distinct focus on product development and innovation in the areas of data activation, supply optimization and also creative tech. Given his breadth of experience and substantive career accomplishments we look forward to his impact as we lean into our evolved strategic direction for the company in 2023.”
“Brand marketers are always looking for new ways to maximize media investments across all of the top buying platforms, data sources and supply routes. This makes AUDIENCEX a strong partner to deliver outstanding results,” stated Garrett MacDonald (CCO at AUDIENCEX). “I’m very excited to join such a great team at this pivotal phase and look forward to helping scale its aggressive growth strategy further into another chapter of success.”
They have maintained a singular focus on their core mission to deliver exceptional results for their clients and brand as the company grows and evolves. They have added to their existing experience and expertise, making the company more ready for growth and adaptable to new opportunities and challenges.
About AUDIENCEX
AUDIENCEX, a performance-first, omnichannel programmatic advertisement partner for challenger brands or independent agencies, offers strategic, unbiased, omnichannel accessibility across the entire adtech ecosystem. Our industry-leading strategy, media purchasing, analytics, and creative teams help us deliver an integrated omnichannel solution that creates value for our clients. Performance brands and agencies can target and acquire customers across the entire purchase funnel. This is possible through our industry-leading strategy, media buying, analytics and creative teams. AUDIENCEX was named one of America’s fastest-growing companies by Deloitte, Inc., The Financial Times, and the Los Angeles Business Journal. It is headquartered in Los Angeles, with offices in New York, Dallas, Miami, Seattle, and Miami. Visit the website for more information. www.audiencex.com.
Contact media
Neil Davies
Broadsheet Communications for AUDIENCEX
[email protected]
