DMA United joins with Super League to bring style, luxury, design and more to the gaming metaverse
DMA United
SANTA MONICA, Calif., Dec. 15, 2022 (GLOBE NEWSWIRE) — Super League Gaming (Nasdaq: SLGG), a leading publisher of experiences across the world’s largest immersive platforms, and DMA UnitedThe global advertising agency, which is renowned for its innovative style and design, has formed a bold new partnership. It was created to create new discovery and monetization avenues and opportunities for the most recognizable fashion, style, luxury and IP brands. This partnership is intended to bring together the worlds of fashion and art with music and sports with the infinite possibilities of consumer engagement through Web3 or metaverse technologies. It will create new models for iconic brands that want to build lasting relationships with their audience.
These two experts in their respective fields will create a strong fashion-oriented launchpad for creators and brands looking to increase their digital success. The collaboration plays to each partner’s strengths – leveraging DMA’s polycultural platform of iconic clients, partners, individuals and brands, as well as the agency’s premium advertising and creative services division. Super League has years of experience, relationships, publishing, audience development, and publishing capabilities in the metaverse. This is complemented by industry-leading measurement and monetization tools and unrivalled reach to consumers across Roblox and Minecraft. This alliance will provide guidance to brands across the cultural landscape, helping them to maximize their potential to monetize intellectual capital and expand their business in an immersive digital world.
“Marc’s vision is unparalleled. He has held deep strategic relationships with the most iconic fashion brands in the world; brands that have shaped global culture and trends,” said Ann Hand, Chair and CEO of Super League Gaming. “With his guidance and deep connections, Super League and DMA can go boldly forward, leading the way in the creation of immersive experiences and new retail and monetization opportunities for the world’s top fashion houses.”
“Our mission is to bring commercial value to DMA United’s global network of luxury, contemporary, and streetwear brands,” said Marc Beckman, CEO of DMA United. “With Super League, we will accelerate fashion’s entry into the metaverse by implementing strategies to enhance consumer reach and by developing new streams of revenue while exploring innovation across both the physical and digital realms. This may include on- and off-chain innovative techniques such as consumer customization, physical activation, and loyalty programs.”
They will jointly work together to identify brand partners.
Super League Gaming
Super League Gaming (Nasdaq : SLGG), a leader in publishing games, monetization tools, and content channels across metaverse gaming platform platforms, is empowering developers, energizes players, and entertains fans. The company’s solutions provide incomparable access to an audience consisting of players in the largest global metaverse environments, fans of hundreds of thousands of gaming influencers, and viewers of gameplay content across major social media and digital video platforms. Fueled by proprietary and patented technology systems, the company’s platform includes access to vibrant in-game communities, a leading metaverse advertising platform, a network of highly viewed channels and original shows on Instagram, TikTok, Snap, YouTube, and Twitch, cloud-based livestream production tools, and an award-winning esports invitational tournament series. Super League’s properties deliver powerful opportunities for brands and advertisers to achieve impactful insights and marketing outcomes with gamers of all ages. For more, go to superleague.com.
About DMA United
DMA United, an award-winning advertising agency, provides representation services for individuals and brands. DMA’s polycultural platform positions it at the center of superior style and design, and extends into fashion, art, music, sports, and entertainment. DMA United has been partnering with Fortune 500 companies and closely-held businesses for over 20 years to create branding and advertising platforms around the world. A sampling of DMA United’s clients include Karl Lagerfeld, Tom Ford, Havaianas, Pepsi, Carhartt, Sony Music, Claire’s, and Warner Bros. Entertainment. DMA United, which has been involved in the creation and implementation of seven NFT marketplaces, includes Artlabb.io (NYU). It has also worked with more than 50 brands and individuals to ensure an impactful entry in the Web3 space. This includes the NARS Cosmetics NFT Generation Collection.
Contact media
For Super League Gaming
Gillian Sheldon
[email protected]
DMA United
Nancy Chanin
[email protected]
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