Gigi Hadid Is Matthew M. Williams’ Muse for Givenchy SS23

Gigi Hadid stars in Givenchy‘s new Spring/Summer season 2023 assortment, helmed by Inventive Director Matthew M. Williams.

The brand new marketing campaign, lensed by Heji Shin, options Hadid alongside Selena Forrest and Brazilian mannequin Luna Passos, showcasing the model’s most vibrant kinds. This season, all eyes are on Givenchy’s latest assertion bag, the Voyou, which made its debut on the model’s SS23 runway final 12 months.

Taking cues from Parisian class and American sportswear, the marketing campaign affords a conflict between the 2 identities, reuniting with Shin to showcase Williams’ modern imaginative and prescient. “Heji is a tremendous artist with a singular, impressed visible language that she has entrusted us to transpose to vogue,” stated Williams in a press launch.

Hadid seems in a double-page unfold, carrying a ruched, backless gown with matching gloves and the signature Voyou hobo in hand. The mannequin additionally highlights the model’s Crossed-Entrance Leather-based Brassiere, alongside showcasing the distinctive bag in two colorways. Elsewhere, the gathering shifts focus to its equipment, debuting the Giv-Lower sun shades, totally 3D-printed in nylon.

Check out the marketing campaign above.

In different information, Hadid is booked and busy, additionally starring within the new BOSS SS23 campaign.

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