Instacart alum joins in-store media outfit Looma

Andrey Vinogradsky will function Senior Vice President of Retail Operations

DURHAM, N.C., Jan. 27, 2023 /PRNewswire/ — Level-of-decision media startup Looma has added Instacart alum Andrey Vinogradsky to its govt staff as a part of a late 2022 hiring spree to help forthcoming development. Vinogradsky’s preliminary focus will likely be making ready Looma’s retail operations engine for the appreciable growth of the corporate’s at-shelf community of screens, Loop™, in addition to the corporate’s retail media integration technique total. He’ll report on to the corporate’s Founder and CEO, Cole Johnson.

Vinogradsky is certainly one of a number of key hires Looma made in late 2022 to arrange for a 12 months of retail growth.

Vinogradsky joins with deep expertise within the startup, retail, and meals and beverage areas, most lately overseeing enterprise improvement for Instacart’s SMB retail accounts in the US and Canada. He has a confirmed document of fostering sustainable, long-term development at a variety of companies starting from startups to Fortune 500 & 1000 companies. He is a graduate of the College of California at Berkeley and holds an MBA from the Wharton College with a give attention to operations within the retail trade.

“Having spent a few years in a retail surroundings as each shopper {and professional}, it has at all times baffled me that nobody has cracked offline media in a considerate method. What Looma brings to the desk is revolutionary, from its strategy to content material and shopper expertise to the way in which it allows shops, class groups, and entrepreneurs to attach with shoppers in significant methods,” stated Vinogradsky. “I joined Looma, not only for its superb folks and management staff however to allow a product for the retail trade that advantages filmmakers, manufacturers, retailers, and prospects alike.”

Vinogradsky is certainly one of a number of key hires Looma made in late 2022 to arrange for a 12 months of retail growth. The corporate at the moment operates grownup beverage packages in N.C.-based Harris Teeter and Lowes Meals Shops, Midwest-based Schnuck Markets, and Texas-based H-E-B, and has pilots — both energetic or in evaluate — with a number of main regional and nationwide grocers in each grownup beverage and middle retailer.

About Looma

Looma exists to convey transparency, humanity, and duty to promoting and commerce. We achieve this by connecting customers to the folks and tales behind their favourite manufacturers and informing their buying choices. Two complementary merchandise allow this pursuit:

• Loop™, an in-store media platform that generates advert income with out sacrificing the consumer expertise by enjoying tales, not adverts

• Relay™, a market of filmmakers who specialise in point-of-decision video in meals & bev.

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SOURCE Looma