Onsen is a top-rated brand of towels. They just dropped plush, hotel-worthy towels.

Fan-favorite brand Onsen is known for its waffle weave towels—but now it’s going in a fluffier direction with the Onsen Wovey towel line.

There’s a time and a place for every type of towelThere is a towel to suit everyone thanks to the wide variety of towels we have. Whether you like the biggest, plushest bath sheet out there or you’re more of a sweet-and-simple towel person, with a little digging, you can find your perfect towel.

Onsen is the favorite towel company for those who prefer a more minimalist approach to towels. They are well-known for their textured towels. waffle (sometimes called lattice) weave towels. These soft, yet absorbent towels are a bit smaller than other towels on the market today. But their superior quality Supima Cotton and speedy drying have earned Onsen a lot of praise. Wirecutter, ForbesAnd CNNAmongst many others.

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With the launch of its new website, Onsen has entered new territory. plush Wovey line.

The Wovey towels are made from Turkish-grown Aegean cotton and are hotel-style: luxurious, premium, and ultra-fluffy. The elegant colorways—a series of three neutrals, in contrast to the nine sometimes-bold color options the signature Onsen Waffle towels are available in—just enhance the high-end, spa-like feel of the new line.

Onsen is known for its Waffle towels. Now, with this much plusher line, it’s heading a new direction—but with the company’s commitment to function and smart design, the Wovey towel is sure to be as much of a hit as its flatter Waffle counterpart. Wovey towels will appeal to people who want a more luxurious, plush toweling-off experience. They also have a heavier feel and offer a different tactile experience from the Waffle towels, but they are just as functional.

Which towels feel truly spa-like may be in the eye of the beholder—towel preferences can be Very strongly held, and equally personal—but it’s undeniable that both of Onsen’s current offerings offer a luxurious experience, regardless of whether you like a thinner or a thicker towel. (The company’s name, Onsen, even comes from the term for Japanese hot springs and the bathing facilities and inns that often surround them.) It all depends on how much you spend. linen closet space No matter what type of towel you use, you may want more than one. During hot, sticky summers, particularly, a lighter-weight towel like Onsen’s waffle towel certainly sounds appealing, even if you prefer a more plush towel the rest of the year.

The new Onsen Wovey towels are available in four sizes—bath sheet, bath towel, hand towelAnd face towel—and three colors—fog, oatmeal, and white. Each bath sheet costs $60, while towels are $40. You can also find a variety of bundles and sets, including hand and face towels, for $20 and $12 respectively. complete set of all four towel sizes Costing $110.

You can purchase the new Wovey towels here Onsen and the parent company Pattern Brands Starting January 12.

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