LeVar Burton joins L.A. Care–Nimoy Family COVID-19 Billboard Camp
The Campaign Supports COVID-19 Vaccines & Boosters
LOS ANGELES, Jan. 17, 2023 /PRNewswire/ — As COVID-19 cases continue to rise, it is important to remind everyone that vaccines are the best way for families and communities to stay healthy. L.A. Care Health Plan will be merging with the family of Leonard Nimoy, the legendary actor of Star Trek™ fame, launched a billboard and social media campaign to encourage vaccination and masking. Today the campaign announces the addition of actor LeVar BurtonThe other member of the Star Trek Starring in the film with their family Star Trek: The Next GenerationWith a billboard message, he joins the effort Get Vaxxed. Get Boosted. Be there for the Next Generation.
“During the pandemic I realized that I must take care of myself. That means staying up to date with vaccines, and health screenings.Burton stated,Today, I use every opportunity to remind people to prioritize their own health. I was thrilled to help this effort to save lives and keep Leonard’s memory alive.
Leonard Nimoy He was diagnosed in 2013 with chronic obstructive lung disease (COPD), and dedicated his last two years to spreading awareness about this progressive lung disease. His family considers this campaign an extension of his efforts.
“My father would have supported vaccinations in the COVID-19 crisis that saw so many people suffer from lung damage.” Julie Nimoy, who also runs The Nimoy-Knight Foundation, a Los Angeles-based nonprofit, with her husband David Knight. “We are proud that L.A. Care has chosen to partner with us on this campaign. LeVar joining our ranks will ensure even more people see the message..”
L.A. Care has been actively promoting COVID-19 vaccinations Since they were first made available. This billboard and social media campaign is an excellent way to spread the word in the communities most affected by COVID-19.
“COVID-19 highlighted health inequity throughout the country. Communities of color are more likely to die and have more cases.” John BaackesL.A. Care CEO.Star Trek was always about equality and diversity. L.A. Care is honored and proud to share with you our commitment to equity, inclusion, and the two characters who were part in that historical series.”
This renewed campaign will see the billboards go up in 3D. Inglewood Neighborhoods and the San Fernando Valley. A social media campaign will push out the same message seen on the billboards – Get Vaxxed. Get Boosted. Get ready for the next generation.
L.A. Care Health Plan
L.A. Care Health Plan has more than 2.7 Million members. Los Angeles CountyIt is now the largest publicly operated health insurance plan in the country. L.A. Care offers four plans of health coverage, including Medi-Cal, L.A. Care Covered™, L.A. Care Cal MediConnect Plan The PASC-SEIU Homecare Workers Health Care PlanAll of them are committed to being responsive and accountable to their members. L.A. Care is a public entity whose mission it is to provide quality health care to low-income communities in L.A. County and to support those who need it. L.A. Care values quality, access, and inclusion to provide high-quality health care for all citizens of L.A. County. Follow us for more information Twitter, Facebook, LinkedIn Instagram.
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SOURCE L.A. Care Health Plan