Mercedes will reportedly eliminate the EQ name in preparation for an electric future.

Mercedes insists on your attention? EQ branding for electric cars seems arbitrary — the naming scheme might not last much longer. Sources Speaking to the German daily Handelsblatt Mercedes is expected to drop the EQ name as soon as 2024 when it launches its next generation of compact cars. Simply put, the company won’t have much to do with the EQ label as more and more cars are electric.

Mercedes used the EQ designation on its first production cars in 2019. EQC SUV. The company has since applied its branding to both the electrified and conventional versions of designs such as the EQB As well as models that are unique like the EQS SUV. Concept cars such as the long-range EQXX Similarly, they have remained true to the nomenclature.

In a statement To ReutersA Mercedes spokesperson stated that it was too early to reveal plans. The representative stated that Mercedes would adapt the use of the EQ name as it moves to an all-EV lineup by 2030. According to the spokesperson, identification is still a major part of the company’s current strategy for electric vehicles.

If true, it won’t surprise that the report has been rethought. Names have been used by car manufacturers to emphasize electric powerplants. Chevy Bolt And Ford Mustang Mach-EThey’re relying on more traditional monikers, as EVs become more common. Chevy’s future electric Blazer One example is the EV. EVs will become the norm, and companies won’t be able to sell the existence of an electric motor.