Montreal’s No. 1 Restaurant Doesn’t Exist


Tripadvisor reviewers simply love the excessive ceilings and innovate delicacies on the Le Nouveau Duluth in downtown Montreal, in accordance with 85 clients who gave it a five-star evaluation. Bother is, it’s inconceivable to get a desk there, as a result of it doesn’t really exist.

The restaurant shot to fame final yr after comic Charles Deschamps and a pal determined to hold out a prank—and show that Tripadvisor and different ranking web sites don’t all the time vet what’s posted. Deschamps advised CBC Canada that he put his personal telephone quantity and used photographs from a pal’s basement on the Tripadvisor entry.

“I obtained one name a month to ebook,” Deschamps told CBC Canada. “I stated we have been full for the subsequent two months. When individuals would ask for the menu, I’d reply with: we make tapas!’”

He and his buddies posted lots of the prime scores, however he stated others simply appeared out of nowhere, which he says means individuals fee eating places they clearly have by no means been to.

He got here up with the concept when a pal of his had her personal restaurant fall beneath assault by unhealthy reviewers, seemingly from a rival institution. “One particular person destroyed a pal’s spot on social media,” Deschamps stated. “She requested 22 individuals to depart a one-star evaluation simply because a wine glass was spilled on a costume.”

Eat Sheet: Our Tips on Where to Dine in Montreal

Restaurateur Graziella Battista, who owns Restaurant Graziella in Montreal, told CBC Canada that she fears such pretend entries injury actual institutions. “After all it’s worrisome. Individuals who journey depend on these websites that evaluation eating places and any kind of place that vacationers go to,” she stated.

Tripadvisor says it can not held be liable for pranks and has taken the entry off line.

“On this event, a failure in human moderation practices meant the pretend itemizing remained stay on the platform longer than it ought to have,” Tripadvisor stated in an announcement revealed by The Guardian. “The listings—together with the opinions and photographs related to the itemizing—at the moment are inactive.”

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