Napapijri’s New Capsule Makes use of Materials From Liberty London’s Archive
Napapijri‘s new countryside capsule takes inspiration from the archive of iconic London division retailer, Liberty, using basic designs to revive its signature silhouettes.
Taking cues from the idea of exploration and journey, the gathering attracts on Liberty’s in depth archive of textiles, honing in on the shop’s Magnified Wildflowers print for its womenswear providing, and a Tartan sample for its menswear. The standout piece within the assortment is undoubtedly the basic Northfarer Anorak, reimagined in new iterations of the Liberty materials, alongside bucket hats, hoodies, T-shirts and journey equipment.
Fusing practical clothes with the heat of the countryside, the gathering seeks to rejoice vacationers who’re “moved by self-expression and the pursuit of creativity,” in response to the model’s press launch. Leaning into the British nation really feel for its marketing campaign, Napapijri joined forces with dynamic London-based photographer, AZ Captures (aka founding father of Pay Your Shooter) alongside singer-songwriters Kwaku and Murray Matravers.
Teaming up with London-based photographer, Louis Bever and director Louis Lincoln, the marketing campaign gives an inventive reimagining of a quintessentially British day within the nation.
The brand new Napapijri assortment is now obtainable for buy from the brand’s website.