MILAN — Neil Barrett He is looking to up his game by partnering with a new producer partner.
HIM Co. SpA (previously known as Onward Luxury Group) has agreed to design men’swear for Milan, British. manufacturing of his namesake collections and to “guarantee the future development” of the brand, the company said in a statement.
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The agreement will be fully effective with the debut of the fall 2023 collection in Milan in January. However, HIM Co has already produced the spring 2023 lineup.
As reportedIn 2021, Barrett charted a new course with the brand. He didn’t renew his production licensing agreement, and he started collaborations. manufacturing Companies to make their collections more easily accessible and manage distribution in-house.
Barrett will be able to continue oversight of wholesale and retail operations through the agreement with HIM Co.
The brand has around 200 stockists including Modes. LuisaViaRoma. Selfridges. Harvey Nichols Dubai. It also has several flagships in China, South Korea.
“I am excited about this new chapter, and I believe that together with HIM Co. we can build strong foundations to deliver creative, wearable and desirable collections in the future,” Barrett said.
A champion of ’90s minimalism with stints at Prada, Barrett’s fashion lexicon is defined by exacting silhouettes, sharp tailoring and military inflections.
In 2020 Onward Holdings Co. Ltd. sold its European subsidiary Onward Luxury Group, formerly known as Gibò Group, signaling a potential change of strategy for the Tokyo-based apparel giant.
Through a management buyout, entrepreneur Franco Pené, the founder of Gibò, together with Fabio Ducci and Antonello Orunesu Preiata, chief executive officer and chief financial officer of OLG, respectively, took full control of the company, renaming it HIM Co SpA — High Italian Manufacturing.
The company is a manufacturing and distribution firm that has production agreements with several luxury footwear and fashion brands like Jil Sander. It also owns the brands Hyina, F_Wd, and Carlotha Ray.