Courtesy of Rob’s Popcorn
Nick calls the brand new Rob’s Backstage Popcorn taste “a tip of the cap” to Clarkson’s Texas roots. “Our authentic taste has that type of scrumptious tangy spice taste to it, so it is an ideal extension of that,” he tells PEOPLE of the smokey seasoning.
The collaboration occurred organically, says Nick, who beforehand co-starred alongside Clarkson on NBC’s The Voice. Clarkson tried Rob’s Backstage Popcorn whereas at a Jonas Brothers live performance.
“Kelly grew to become accustomed to the popcorn when she got here to considered one of our reveals and her pal apparently was obsessive about it,” says the youngest within the musical trio.
From there, the pair labored by the trial and error of making Kelly’s Basic BBQ with ease.
“It was a extremely pure match. Anytime you get to collaborate with a pal, it is all the time a dream,” says Nick. “The factor that is great about Kelly is that she’s acquired such nice vitality and again in my time working for The Voice, I simply noticed how snug she was with folks and the way snug she made folks really feel. And that is such an unbelievable high quality, particularly for somebody who’s been working on this trade and all that so long as she has, to nonetheless be so heat and welcoming.”
The Jonas Brothers first launched Rob’s Backstage Popcorn in 2021 with only one candy and salty taste mysteriously known as “secret recipe,” which is the flavour Clarkson tried on the live performance. The primary substances listed on the dietary label are sugar, salt, onion powder, garlic powder, purple bell pepper and carrot.
The “secret” recipe was developed almost 30 years in the past by Rob Garbowsky, father of Greg Garbowsky — the previous Jonas Brothers bass participant and present member of Jonas Brothers administration staff. The brothers advised PEOPLE in 2021 that Rob’s do-it-yourself popcorn grew to become a staple for snacking throughout excursions.
San Francisco-based start-up The Naked Market helped the brothers to create, market and distribute the snack. Initially, the “secret recipe” taste was solely offered at Stay Nation venue concession stands throughout their Remember This tour in 2021 however was ultimately offered online too for $6 a bag. Now each flavors can be found nationwide at Walmart, Safeway and Albertsons.