Our First Style of Daniel Lee’s Burberry Is Lastly Right here, and It is Fairly Good

Since Daniel Lee’s appointment at Burberry was introduced in September final 12 months, the style business has saved its eyes peeled for any semblance of what was to come back subsequent and in the end, it is lastly right here.

The British heritage model simply launched the primary marketing campaign below Lee’s artistic path, and it is every little thing we hoped it might be. Lensed by Tyrone Lebon, the colourful marketing campaign takes us on a journey throughout iconic London landmarks, from Trafalgar Sq. to Albert Bridge, providing a up to date tackle fashionable Britishness. The star-studded marketing campaign additionally sees the likes of Skepta, Raheem Sterling, Liberty Ross, Shygirl, Jun Ji-Hyun, Vanessa Redgrave and extra featured in it.

What’s extra, Lee’s first venture is accompanied by an evolution of the traditional Burberry brand and Equestrian Knight Design, the unique of which dates again to 1901 — a signifier that extra adjustments are most undoubtedly on the horizon.

Check out the highly-anticipated marketing campaign above, and keep tuned for extra from Daniel Lee and Burberry as we await the brand new creative director’s debut runway show, later this month.

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