Within days, people begin to return unwanted Christmas gifts

Gift-givers who are eager to get presents for Christmas Day even send them back.

LONDON, Jan. 12, 2023 /PRNewswire/ – Christmas gift-buyers are returning unwanted gifts quickly, according to data from nShift. The global leader in parcel delivery software, nShift.

According to the analysis, 28 December – dubbed “Returns Wednesday” – was the most popular day for people to begin the process of returning unwanted gifts in 2022. But many consumers were even faster. Some people even started sending back Christmas gifts on Christmas Day.

Philipp GoldbergnShift’s Product Director for Returns said that “this is yet another evidence that people shop online and expect to be able return products quickly, easily, and without any hassle.” Shoppers are more likely than not to return purchases if a retailer’s returns policy is unclear or complicated. This is especially true if they’re buying gifts for others.

These statistics were compiled and analyzed by nShift, using data on returns from the past week. December 2022. It was possible to identify which days of the week were most popular for people to start the ball rolling by looking at the day on which carrier companies were alerted about the need to collect the item.  Over a quarter of all requests for returns from the week were made on Wednesday 28. This was closely followed Thursday 29 (22.3%) et Tuesday 27 (22%).

These are the full statistics:

Philipp Goldberg Continues: “To increase conversions and keep customers returning for more, retailers need to offer compelling returns policies and make it easy for consumers and warehouses alike to operate. Digitizing the returns process can make it more accessible to the customer and reduce processing times.

nShift’s returns solution reduces administrative burden and provides a seamless, friction-free experience for customers who wish to return orders.

Customers can use it to:

• Avoid handwritten return slips

• 30% of exchange returns can be re-converted

• Keep customers updated on the return status

• Data-driven work and real-time analysis of returns are possible

• Keep track of how many returns have been received at the warehouse

Learn more www.nshift.com

Contact us for more information

Gareth Streeter, [email protected], (+44) 07734 251 496

About nShift

nShift is a global leader in cloud delivery management solutions. It allows for frictionless shipment and returns of over one billion shipments every year across 190 nations. nShift software is used worldwide by e-commerce, manufacturing, and 3PL shippers. The company’s headquarters are in London And Oslo. There are more than 500 employees in its offices. Sweden, Finland, Norway, Denmark, United Kingdom, Poland, The Netherlands, Belgium And Romania.

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