React LLC and W2 Movies Announce Collaboration to Launch Expertise-supported Unscripted TV Applications Providing $50 Million Prize Pool to Dwell Interactive Viewers.
By their RXP World partnership, the businesses plan to distribute ReacTV® and Instantaneous Millionaire™ by way of one streaming, broadcast or social media platform as quickly as August 1, 2023.
TAMPA, Fla., Jan. 26, 2023 /PRNewswire-PRWeb/ — Tampa Bay-based React LLC, an experiential promoting know-how and leisure firm, in collaboration with Minneapolis-based content material manufacturing studio W2 Movies, introduced as we speak the formation of RXP World, a partnership to create and distribute a brand new breed of interactive unscripted TV programming. The RXP World enterprise will collaborate to provide two TV reveals that incentivize stay viewing and competitors between hundreds of thousands of viewers members concurrently. A record-setting $3 million weekly prize pool will set up a brand new motive to look at applications and content material stay, with viewer consideration being the one factor paid to take part and win.
W2 Movies founder Wealthy Wallin was instantly drawn to the venture upon reviewing the storyboards of the 2 applications, which had been conceived by React’s founder within the early 1990’s. “The quantity of imaginative and prescient and thought that has gone into these applications, refined and confirmed over three a long time, actually cannot be appreciated sufficient,” suggests Wallin. “The ReacTV® program faucets into the ‘impulse to multitask’ that drives as we speak’s social media habits, whereas Instantaneous Millionaire™ delivers an uplifting docuseries that can be partaking and related to as we speak’s audiences.” Wallin notes that “…each [programs] ship what a stay viewers has at all times needed, however by no means gotten… an opportunity to be a star, to take part and win life-changing prizes, and to share the expertise with mates – all whereas watching from wherever and on any gadget. That is uncharted territory… however completely timed.”
ReacTV® is positioned as a “stay interactive recreation present about groundbreaking promoting and types.” Registered adults residing within the continental United States will be capable of compete in actual time towards three on-air contestants chosen from the prior week’s at-home viewers. One on-air participant every episode will win at the very least $1 million, with a second prize pool of over $1 million in on the spot prizes projected to be awarded to 7,500+ stay viewers using a proprietary app beneath improvement.
The second program, Instantaneous Millionaire™, will comply with the ReacTV® $1 million winner on a one-week journey to the subsequent random metropolis to host ReacTV®. The $1 million grand prize should be spent in that week, apart from at the very least $100,000 to be given away in random acts of kindness to strangers launched by the present’s producers. The W2 Movies crew will direct and produce the unscripted docu-follow, for first-run launch eight days following every ReacTV® episode. – – Viewers of Instantaneous Millionaire™ will compete for one more $1 million in prizes awarded throughout gamified RXP™ advert pods embedded between content material segments.
Right now’s announcement comes lower than six months after RXP World’s normal associate, React LLC, efficiently concluded its 18-month pilot of Tremendous Squares®. The stay cell sports activities recreation present served because the take a look at mattress for the “Reactive Experiential (RXP™) Advert Platform,” a robust and exponentially more practical promoting supply know-how that incentives and measures promoting engagement, comprehension and sentiment at a census degree. When in comparison with less than fourteen seconds of average dwell time attributed to a typical 30″ TV industrial when seen, promoting powered by RXPs through the Tremendous Squares® pilot averaged in extra of fifty seconds of intense model consideration.
In line with React LLC Founder and CEO Frank Maggio, the RXP™ Platform has the potential to rework ad-supported mass media programming, reversing a gradual decline in stay audiences. “We consider programming powered by RXPs, like the type we can be bringing to market with RXP World, will adrenalize stay viewing of each content material and promoting.” The important thing to attracting and holding stay viewers consideration throughout industrial breaks is tied to the gamification and prizing components enabled by the RXP™. Provides Maggio, “We synchronize cell gadgets with stay content material, after which reward viewers who pay shut consideration and use their telephones to ‘react and win.’ Viewers are a very powerful a part of the promoting ecosystem, and so they have been taken benefit of, even missed, for many years. Not anymore!”
RXP World will unveil particulars of the 2 applications by way of the http://www.reactv.com web site beginning midday EST as we speak, January twenty sixth. The corporate expects upwards of 100,000 registered “Reacters” may have registered by February thirteenth, when a ballot asking gamers to decide on their favourite streaming, community and social media platforms will shut. RXP World will publish the outcomes of the ballot on February 14th and can then start formal shows to the platforms that ranked highest within the minds of the ReacTV® group.
About RXP World and ReacTV®
RXP World is a partnership between React LLC and W2 Movies. The corporate has completely licensed patents, patents pending, emblems and display screen performs for TV, films and long-from video leisure incorporating the proprietary RXP™ Platform. RXP World’s first two unscripted applications, ReacTV® and Instantaneous Millionaire™, are slated for manufacturing and distribution within the fall of 2023. The tandem of the applications are projected to award over $3 million per week to competing viewers utilizing the React™ sync-to-TV cell app, setting a brand new international customary for rewarding stay TV viewers participation. For extra data, go to http://www.reactv.com.
About React
Based by adtech and media measurement maverick Frank Maggio, React LLC is an experiential promoting know-how and leisure firm with a ardour to “Change Promoting For Good™.” By adrenalizing promoting™, React excites audiences with rewarding, branded single and two-screen “reactive experiences” (RXP™) throughout probably the most seen and attended sporting and media occasions on the planet. The corporate is dedicated to respect, defend, and reward consideration, honoring person privateness by by no means promoting or sharing personally identifiable data with out prior permission. Particulars about React will be discovered at http://www.react.net.
About W2 Movies
W2 Movies is a Minneapolis-based content material manufacturing studio accelerating the expansion of manufacturers and organizations by means of revolutionary digital filmmaking technique. The corporate produces short- and long-form narrative, documentary storytelling, and stay content material that helps obtain a model goal or cause-related mission. W2 strives to be good stewards of the sources they have been afforded, to embrace a various workforce desirous to contribute, and to search out methods to make use of our abilities to complement lives and make a constructive affect on the world. Study extra at http://www.w2films.com,
Media Contact
Anna Patrick, Gregory FCA, 212.398.9680, [email protected]
SOURCE React LLC