Record-Breaking Resort Visits Reported in Utah

Destinations like Brighton, Snowbird, and Solitude witnessed exceptional amounts of snow. This remarkable accumulation of snow contributed to Utah achieving its highest-ever visitation record. 7.1 Million visits.

According to an article from The Salt Lake Tribune, Ski Utah reported an estimated 7.1 million skier visits during the 2022-23 season, marking a significant 22% increase compared to the previous record set in the 21-22 season. It should be noted that these numbers are subject to change as Snowbird plans to reopen for Father’s Day Weekend, potentially adding to the overall count. Skier visitation counts include each day a skier spends at any of the Utah ski resorts. Ski Utah is currently working on determining the criteria for calculating unique visitors.

Nathan Rafferty, the President of Ski Utah, explained how the excitement around abundant powder snow contributed to the rise in skier numbers:

“Years like this, you see people around town and they’re just kind of exhausted because they’re looking at the snow report and they’re still thinking it could all end tomorrow: ‘We’ve gotta get it while you can.’ That’s one of the things I love most about skiing is the conditions change day to day and you never know when it’s going to turn off. So it’s that scramble to get the best skiing, and it’s what makes it fun. 

The bottom line is that our biggest driver of visitation here — we can be great marketers, have great services at the resorts, all these different things — but at the end of the day, snow drives visitation, especially in Utah. There’s nothing scientific about it…It turns out people like skiing deep powder, and we had deep powder this year.”

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