Saks Strengthens Dedication to Males’s Enterprise On-line and In-Shops
The posh retailer has unveiled a brand new males’s buying vacation spot in New York Metropolis and launched its first-ever males’s model ambassador program, The Saks Man
NEW YORK, Jan. 27, 2023 /PRNewswire/ — Saks has unveiled a brand new males’s buying expertise on the seventh flooring of the enduring Saks Fifth Avenue New York flagship and expanded its menswear assortment on-line as a part of the posh retailer’s ongoing dedication to its males’s enterprise. The 40,000-square-foot superior designer and up to date ready-to-wear division provides greater than 70 manufacturers – 23 of that are new to the shop – and options shop-in-shops by key males’s manufacturers together with CELINE, Dior Males, Gucci, Louis Vuitton, and extra.
“Our males’s enterprise has skilled vital progress over the previous a number of years, and Saks continues to be the vacation spot that consumers look to for the most recent in males’s luxurious vogue,” mentioned Tracy Margolies, Chief Merchandising Officer at Saks. “Whereas we stay targeted on increasing our on-line providing and creating an unparalleled assortment of males’s vogue and equipment on Saks.com, our shops stay a vital a part of the Saks Fifth Avenue ecosystem. The brand new males’s flooring in New York reinforces the facility of the in-store expertise and exemplifies Saks’ popularity as a vogue authority. We’re excited to proceed investing within the males’s class each on-line and in retailer by means of our unique partnership with the Saks Fifth Avenue shops to additional solidify our place as the last word vacation spot for males’s luxurious vogue.”
The posh retailer has additionally launched an invite-only males’s model ambassador program referred to as The Saks Man to additional join with males’s clients by means of distinctive digital content material and in-person experiences. The Saks Man includes a various group of influential males who function model ambassadors for Saks by selling the digital luxurious platform’s advertising campaigns and product launches, creating customized content material for Saks’ digital channels, and attending and internet hosting each digital and in-person occasions. Members of The Saks Man come from a variety of industries together with sports activities, leisure, enterprise, activism and extra, with the group complementing Saks’ present ladies’s model ambassador program, Saks Social Membership.
To rejoice the renovation and the launch of its first-ever males’s model ambassador program, Saks hosted a personal tour of the brand new flooring adopted by a cocktail occasion with NBA-All Star and Saks board member James Harden and members of The Saks Man at Le Chalet at L’Avenue at Saks on Thursday, January 26.
SEVENTH FLOOR RENOVATION AT SAKS FIFTH AVENUE NEW YORK
The brand new seventh flooring on the New York flagship provides an expertly curated choice of males’s ready-to-wear by rising designers and established manufacturers. The vacation spot options 19 new shop-in-shops by probably the most sought-after names in males’s vogue together with: Alexander McQueen, Balenciaga, Balmain, Bottega Veneta, Burberry, CELINE, Dior Males, Dolce&Gabbana, Fendi, Givenchy, Gucci, Louis Vuitton, Moncler, Palm Angels, Off-White (opening in February 2023), Saint Laurent Paris (opening in March 2023), Thom Browne, Valentino and Versace. Highlights embody:
CELINE’s first shop-in-shop in america devoted to CELINE HOMME
Alexander McQueen’s first idea store designed by the model’s Artistic Director Sarah Burton in partnership with Chilean architect Smiljan Radic
Burberry’s first idea store in New York Metropolis reflecting the design of the model’s Sloane Road flagship retailer in London
Palm Angels’ first males’s shop-in-shop in america
The Saks Fifth Avenue Retailer Planning and Design crew collaborated with Structure, Engineering and Inside Design agency Highland Associates to replace the ground and showcase the skilled curation of males’s vogue in an elevated and simply navigable setting. A contemporary staircase boasting dichroic glass connects the sixth and seventh flooring to create a seamless males’s buying expertise, and previously-blocked home windows alongside Fifth Avenue have been opened and restored to flood the area with pure gentle. Moreover, the ground options prolonged aisle paths and new lounge seating areas to encourage socialization and exploration.
A centrally positioned Atrium area will showcase rising designers and new-to-Saks manufacturers on a rotating foundation. As a part of the renovation, 23 manufacturers have been added to the lads’s ready-to-wear assortment at Saks Fifth Avenue New York, together with BODE, CELINE, Jil Sander, Louis Vuitton, Maison Margiela, Marni, Martine Rose, Sacai, Sky Excessive Farm Workwear, Undercover, Wales Bonner and Willy Chavarria.
“As our males’s enterprise continues to develop, we’re excited to supply a reimagined buying expertise for our clients to find the most recent in luxurious menswear on the Saks Fifth Avenue New York flagship,” added Louis DiGiacomo, Senior Vice President and Basic Merchandise Supervisor of Males’s at Saks. “This renovation is a testomony to our continued deal with the lads’s class, and we look ahead to providing our recent, fashion-forward perspective by means of the unrivaled assortment accessible on the brand new flooring and on Saks.com.”
As client appetites for looking for luxurious on-line proceed to develop, Saks, the premier digital platform for luxurious vogue, stays targeted on assembly clients the place and the way they need to store. The retailer added over 125 manufacturers to its males’s array on Saks.com in 2022, together with Jacquemus, Jil Sander, Junya Watanabe, Loewe and Sacai. Saks additionally expanded its wellness and activewear assortment in classes akin to golf, ski and swim with the launch of Alo Yoga, BOGNER, Honest Harbor, Rhone and SEASE, amongst different manufacturers. The digital platform now encompasses a devoted males’s homepage to higher serve its males’s clients on-line, offering tailor-made product suggestions and curated content material akin to pattern tales and influencer-curated product arrays. Saks additionally provides entry to unique digital buying experiences with males’s designers and business specialists on its digital occasions occasions platform, Saks Live.
Click here to entry flooring images *courtesy of Luis Guillén for Saks
Click here to entry occasion images with James Harden *courtesy of Yvonne Tnt/BFA.com for Saks
ABOUT SAKS FIFTH AVENUE
Saks Fifth Avenue is the main identify in luxurious buying. Since 1924, the model has maintained a popularity for delivering an expertly curated assortment of vogue and extremely customized service. The Saks Fifth Avenue expertise provides seamless all-channel buying by means of an elevated digital platform and in-person companies offered by a unprecedented community of 39 Saks Fifth Avenue shops throughout North America.
Store on Saks.com and the Saks app, or go to Saks.com to discover a Saks Fifth Avenue retailer location close to you. Comply with @saks on Instagram, TikTok, Facebook and Twitter, @thesaksman on Instagram and Saks Fifth Avenue on LinkedIn.
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