Schiaparelli opens permanent store at Harrods
PARIS — Schiaparelli With the opening of a shop in-shop at London’s department store, it continues to expand its retail footprint. Harrods.
It marks the first British flagship for the storied couture house, and only the second time since it was relaunched by Italian entrepreneur Diego Della Valle in 2012 that it has opened a permanent space outside its boutique-atelier at 21 Place Vendôme in Paris.
More information on WWD
In 2021 Schiaparelli established a permanent store At Bergdorf GoodmanFollowed by a temporary installation for artistic director Daniel Roseberry’s fall 2022 collection at Neiman Marcus October in Dallas Schiaparelli’s collections are also sold on its e-boutique.
The boutique is 1,500 square feet and can be found on the first floor. HarrodsThe store opened Friday and carries a variety of ready-to wear pieces, including eveningwear and tailoring, as well as leather goods, accessories, and jewelry. There are a number of colors and fabrics available for the Padlock and Secret handbags, as well as limited-edition designs like the bijoux face bag.
“The unique position that Harrods occupies in the luxury space makes it the perfect destination for our first shop in the United Kingdom,” said Delphine Bellini, chief executive officer of Schiaparelli.
“Our shared sense of ultimate luxury, customer experience and the power of fantasy makes this partnership such an exciting proposition. We are looking forward to immersing the Harrods customer in the Schiaparelli ready-to-wear universe,” she added.
The shop-in-shop evokes the Surrealist spirit of the house’s headquarters in Paris, with Roseberry referencing the luminaries who worked alongside founder Elsa Schiaparelli, including French interior designer Jean-Michel Frank, Swiss sculptor Alberto Giacometti and Spanish artist Salvador Dalí.
“Schiaparelli is a truly unique and iconic brand, and to bring it to Harrods for our customers is a true milestone, and one I am immensely proud of,” said Simon Longland, head of menswear and womenswear at Harrods.
“Stemming from Elsa Schiaparelli’s ahead-of-her-time designs and considered silhouettes, through to today under the creative direction of Daniel Roseberry, Schiaparelli is a truly captivating maison that goes from strength to strength,” he added.
Harrods is focusing its efforts to offer exclusive and limited-edition products in London as it struggles to attract foreign tourists following the coronavirus pandemic, Brexit and the end of duty-free shopping to non-European Union citizens.
Roseberry made his debut at Schiaparelli in July 2019, after a decade-long stint at Thom Browne in New York. Roseberry is known for creating immaculate designs that are sometimes billowing and often adorned with Surrealist gilded body part. He’s also created viral red carpet moments on such famous women as Lady Gaga, Bella Hadid, and Cardi B.