Serena Williams Says Her Tremendous Bowl Business Co-Star Brian Cox Is ‘Tremendous Candy’ — See the Full Advert
As a Succession fan herself, Serena Williams was thrilled to work alongside Brian Cox within the 2023 Michelob Extremely Tremendous Bowl commericial.
“He was in all of my scenes, so I type of felt particular,” she tells PEOPLE about working alongside the Golden Globe award winner, who performs Logan Roy.
The 23-time Grand Slam champion returns to the beer model’s marketing campaign for the third 12 months and is joined by the Succession star on the golf course for a Caddyshack-inspired battle. PEOPLE solely revealed the teaser for Michelob Ultra’s 2023 Super Bowl ad on Jan. 20, which hinted at a putt-putt competitors and enjoyable retro theme, however the full business dropped on Feb. 1.
The complete advert opens up with a view of a golf course and an indication that claims “Bushood Nation Membership,” which is the title of the fictional nation membership in Harold Ramis’ comedic movie. The signal has a haphazard message connected studying “New Member’s Day.”
Williams, carrying a purple plaid outfit, walks over to Cox, in a pink polo shirt and plain khakis, who says to her, “Properly, we’re ready.”
Whereas the 2 take turns on the tee, the digicam cuts to different argyle-clad golfers on the course together with Miami Warmth participant Jimmy Butler and WNBA star Nneka Ogwumike. This pair watches Cox and Williams earlier than turning up some music, particularly taking part in the theme tune from Caddyshack, Kenny Loggins’ “I am Alright.” They proceed to pour beer from a Michelob Extremely faucet in a golf bag and dance to the music with fellow golfers.
Channeling his gruff character in Succession, Cox shouts at Butler, Ogwumike and the dancing crowd, “Minimize that off!”
As Cox prepares for his subsequent hit, U.S. Girls’s Nationwide Staff member Alex Morgan pops out from behind a hedge and taunts him: “I wager you will slice it into the woods.” This remark throws Cox off his recreation and his swing sends a golf ball into somebody’s wine glass.
Skilled boxer Canelo Álvarez zooms by in a beer-filled golf cart earlier than the gamers intention for the 18th gap. Cox rigorously selects his membership and almost makes it into the outlet however the golf ball swerves away, inflicting the actor to dramatically grimace. Lastly, Williams, inspired by her caddy to “be the ball,” hits the ball and it lands simply on the sting of the outlet however does not fall in.
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Far off on the golf course, former Dallas Cowboys quarterback Tony Romo cracks open a bottle of beer, inflicting birds to fly, the bottom to shake and subsequently rolling Williams’ ball into the outlet. The gang goes wild at her victory and cheers on Williams.
Within the in style HBO collection, Cox performs the function of Logan, an intimidating head of the Roy household and of the media conglomerate, Waystar Royco. However Williams is blissful to report that Cox is simply a wonderful actor and never like his scary character.
“I feel simply seeing him in particular person, you simply see him as that patriarch. Despite the fact that you type of need him to be that particular person, he is not,” she tells PEOPLE. “He is tremendous candy and tremendous superior.”
The athlete is sort of the actress herself, contemplating that she just isn’t a golfer however has a convincing swing within the business. “I used to be targeted on simply ensuring I made the precise faces and the appearing,” she explains however, after capturing the advert, she has plans to take up the sport. “I used to be fascinated about getting myself in golf in any case of this.”
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Williams is shut mates with Tiger Woods — however doesn’t plan to play with the 82-time PGA Tour winner any time quickly. “He is likely to be a bit of too intense, he is nonetheless skilled,” she says.
It’s not the beer that retains the 23-time Grand Slam champion coming again to associate with the Michelob 12 months after 12 months. It’s the firm’s dedication to gender equality in sports activities.
“After we first talked a few relationship, I truthfully could not imagine all that they had been doing,” Williams says.
She explains how this year’s golf-themed commercial has equal illustration of feminine and male athletes, which she says is “a very large deal for the Tremendous Bowl and a Tremendous Bowl business.” Additionally, Williams referenced her satisfaction within the $100 million commitment that Michelob Ultra made in 2021 to extend girls’s visibility in sports activities.
“The entire mission type of simply has Serena written throughout it,” the mom of 1 says.
The business will air throughout Tremendous Bowl LVII, which takes place on Feb. 12 at State Farm Stadium in Glendale, Arizona.