#NoLoveChallenge focuses on HBCUs culture

TikTokers have found a new dance routine to perfect, and it’s letting everyone put on their best HBCU majorette shoes.

The dance was created by Jordyn Williams (@bigbawdybenzIt was back in November 2022, and it is still going strong. The dance is also alive under the umbrella of the #nolovechallenge, since the song playing in the background is “No Love” by J.K. Mac. Williams was a former dancer, but she has since lost her passion for dancing. She and the rest are enjoying their newfound freedom. TikTok Are strutting their stuff.

That hashtag has received 23.2million views. This dance is also known as the #majorettechallengeThe video is viewed 37.6 millions times.

In HBCU cultureThe marching bands are dance teams are just as, if not more, important than a school’s athletic teams – which isn’t the case for a majority of other schools in the country.

Williams dances in a certain way in this video styleOne akin to majorette dancers at the HBCUs. The style Making the best of limited space allows you to do more with less. Majorettes dance in front the band in a stadium. Dances normally start with the leader starting the routine and their team joining them once they’re done.

Williams took the choreography and style of a majorette from HBCU and made it a street-worthy thing. Current former majorettes They have taken note and are now part of the new trend.

The gaming The trend is spreading across the globe with even more people taking part Sims characters participating.

Majorette dancing is elevated by grandiosity and pageantry, but it’s the accessibility of #nolovechallenge that propels it forward.

J.K. Mac released “No Love” on Nov. 2, 2022, but the music video premiered on Jan. 13, 2023. The artist not only credited Williams’ dance in the video but also allowed her to choreograph.

The internet can now live their majorette fantasies with the release of the video.

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