Vincent Cassel, Letitia Wing, Louis Partridge Front Cinematic Prada spring ad campaign
MILAN — Their success is our goal love of cinematographic references, Miuccia Prada Raf Simons We have a starry pack Prada’s spring ad campaign.
David Sims photographs the images. They channel Hollywood vibes. These photos feature famous industry figures like Vincent Cassel and JaehyunJeong, Hunter Schafer, Hunter Schafer, and Letitia Wright, who pose for the camera in ordinary settings.
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The minimalist images spotlight each character’s identity candidly, as if they were screen grabs taken from a movie or shots from a film set. Cassel is seen sat on the edge a bathtub. Prada Partridge is seen with a leather tote bag prominently. Partridge appears like a detective interviewing suspects. Schafer is shown dumbfounded and her gaze slightly off-camera.
Guinevere van seenus and Rachel Williams are also featured in the campaign. The latter gives off Catherine Deneuve vibes thanks to dramatic lighting.
The campaign’s concept nods to the spring 2023 show, held last September in Milan, when Prada and Simons partnered with film director Nicolas Winding Refn on a project called “Touch of Crude.”
The director behind movies including the “Pusher” trilogy and “Drive” conceived an immersive installation, the runway show’s physical environment in collaboration with AMO, and a series of interrelated film shorts, presented both digitally and at the show.
“Touch of Crude” hinged on the notion of observation, looking inward and outward from different perspectives, Winding Refn told WWD at the time, a concept befitting Prada’s women’s spring show theme, domestic voyeurism.
The movie premiered at the Lyon Lumière Film Festival in October and was shown at the Geneva International Film Festival and the Stockholm Film Festival in November. In conjunction with the release of the ad campaign, it will make its debut on the brand’s website and social platforms.
Milan-based Prada and movie fans will have a chance to watch it at the movie theater inside Fondazione Prada, with special screenings taking place on Wednesday and Thursday — ahead of the brand’s menswear show on Sunday.
The Italian luxury brand is no stranger to the film industry. It has often sought out groundbreaking talents for campaigns and played with cinematic references and video media.
It has hired actors such as Ethan Hawke and Dane DeHaan, Willem Dafoe and Hunter Schafer over the years. Jeff Goldblum, Damson Idris and Rami Malek.
Marking the launch of Pradoxe, the first major Prada scent for women introduced by L’Oréal, the brand’s fragrance and beauty licensee, and meant to become a global feminine pillar, the brand tapped Emma WatsonShe also directed the campaign.
