Vita Coco Expands Non-Dairy Coconut Milk Providing Launching Barista MLK Solely with Alfred Espresso
Milk various spotlighted in limited-time Coconut Date Shake Latte at Alfred areas in Los Angeles, San Francisco and Austin
Vita Coco Expands Non-Dairy Coconut Milk Providing Launching Barista MLK Solely with Alfred Espresso
NEW YORK, Jan. 30, 2023 (GLOBE NEWSWIRE) — The Vita Coco Firm, Inc. (NASDAQ: COCO) (“Vita Coco” or the “Firm”), a number one high-growth platform of better-for-you beverage manufacturers, introduced right this moment the launch of Vita Coco Barista MLK™, completely with Alfred Espresso, a cutting-edge and design-driven espresso chain.
The brand new gluten-free, dairy-free, soy-free, and non-GMO milk various with a clear label expands the Firm’s non-dairy portfolio. Made out of a refreshing mix of coconut water and coconut cream, Vita Coco Barista MLK is an alternative choice to oat, almond, and soy milk choices, and was developed and accredited by baristas themselves.
“We maintain listening to that our customers are on the lookout for clear components, nice tasting and responsibly-sourced non-dairy milk choices – and Barista MLK completely meets that want. It’s additionally creamier than different plant-based milk choices, which makes it actually satisfying in a cup of espresso,” stated Mike Kirban, Govt Chairman and Co-Founder, The Vita Coco Firm. “We love that we may give customers extra methods to take pleasure in Vita Coco, and no person will get the ritual of espresso or tea greater than the workforce at Alfred.”
As a part of the partnership, all Alfred Espresso areas will supply Vita Coco Barista MLK on their menu for purchasers so as to add to their espresso and tea beverage orders.
“At Alfred, we’re at all times trying to find methods to level-up our beverage choices,” shared Josh Zad, Founder & CEO of Alfred. “We pleasure ourselves on listening to our clients and for years they’ve requested for coconut milk throughout our cafes, however it wasn’t till Vita Coco’s game-changing new Barista MLK that we felt assured sufficient in formally including coconut milk to our menu. It tastes superb, foams completely, and has the blessing of our baristas, and we are able to’t anticipate our clients to attempt it of their go-to Alfred drinks.”
Alfred Espresso and Vita Coco are additionally providing an unique, limited-time drink particular to have fun the partnership. The Coconut Date Shake Latte, a mix of the brand new Vita Coco Barista MLK, pure coconut cream and wealthy natural date syrup topped with a double-shot of espresso, shall be accessible in any respect Alfred areas (excluding the LAX Airport location) in Los Angeles, San Francisco and Austin from January 30 by March 12, 2023. Customers may also have the ability to buy Vita Coco® Authentic Coconut Water and Vita Coco Pressed® Coconut Water at Alfred areas throughout this time.
ABOUT THE VITA COCO COMPANY
The Vita Coco Firm, Inc. was co-founded in 2004 by Michael Kirban and Ira Liran. Pioneers within the purposeful beverage class, The Vita Coco Firm’s manufacturers embody the main coconut water, Vita Coco; clear vitality drink, Runa; sustainable enhanced water, Ever & Ever; and protein-infused water, PWR LIFT. With its capacity to harness the ability of individuals and vegetation, and steadiness goal and revenue, The Vita Coco Firm has created a contemporary beverage platform constructed for present and future generations.
ABOUT ALFRED COFFEE
Alfred Espresso was based by entrepreneur Josh Zad on iconic Melrose Place in early 2013. From the beginning, Alfred turned a cult-favorite model, constructing a passionate following by an emphasis on bar-raising drinks, eye-catching designs and top-notch customer support. At Alfred, we transcend basic espresso drinks, providing specialty drinks like Chagaccino, boba, and matcha, plus ingenious, limited-edition specials like our Lavender Latte, Maple Bourbon Chilly Brew and Coconut Date Shake. For every new cafe, we draw design inspiration from the encircling neighborhood, whereas signature components like our World-Well-known Iced Vanilla Latte and trademarked tagline “However First, Espresso.” stay steadfast all through. Alfred at the moment boasts over 20 areas throughout Los Angeles, Austin, San Francisco and the Center East, with extra coming quickly! Go to www.alfred.la to study extra.
Media Contact:
Tim Biba
203-428-3222
[email protected]
A photograph accompanying this announcement is obtainable at https://www.globenewswire.com/NewsRoom/AttachmentNg/d5351362-8d2b-4001-9c32-286563440580
