Academy Reviewing Oscar Guidelines After On-line Marketing campaign For Andrea Riseborough
Andrea Riseborough’s latest Oscar nomination has delighted followers — and seemingly perturbed the Academy.
On Friday, the Academy of Motion Picture Arts and Sciences introduced a assessment of its personal marketing campaign insurance policies to find out if voting tips “have been violated,” per People. Whereas it didn’t title her, the information got here simply three days after Riseborough’s sudden nod for greatest actress.
“It’s the Academy’s objective to make sure that the Awards competitors is performed in a good and moral method,” the Academy mentioned in an announcement obtained by multiple outlets.
“We’re conducting a assessment of the marketing campaign procedures round this year’s nominees, to make sure that no tips have been violated,” it continued, “and to tell us whether or not modifications to the rules could also be wanted in a brand new period of social media and digital communication.”
Although Riseborough had already acquired an Independent Spirit Awards nod for “To Leslie,” a drama centered on an alcoholic single mom on the finish of her rope, most Oscar analysts — and Riseborough herself — hadn’t thought-about her a front-runner for greatest actress this 12 months.
Ought to Andrea Riseborough’s Oscar nod be rescinded, solely 4 nominees would stay for greatest actress.
“I’m astounded,” she told Deadline shortly after the nomination. “It was so onerous to imagine it would ever occur as a result of we actually hadn’t been within the working for anything. Though we had a variety of assist, the thought it would truly occur appeared so far-off.”
Lots of Riseborough’s friends — together with Edward Norton, Kate Winslet, Gwyneth Paltrow and Christina Ricci — had taken to social media earlier than the voting interval concluded to efficiently foyer for her nomination. Ricci was essentially the most outstanding star to double down after the assessment was introduced.
“Appears hilarious that the ‘shock nomination’ (which means tons of cash wasn’t spent to place this actress) of a legitimately sensible efficiency is being met with an investigation,” she wrote in a now-deleted Instagram submit, per Deadline.
Nevertheless, Variety noted that an official “To Leslie” Instagram page might have violated Academy tips two weeks in the past. A since-deleted submit quoted movie critic Richard Roeper likening the performances of Riseborough and Cate Blanchett, who’s nominated for her work in “Tár.”
In keeping with the principles, “any tactic that singles out ‘the competitors’ by title or titles is expressly forbidden.” (By the way, Blanchett used her Critics Choice Awards win earlier this month to reward Riseborough.)
What’s extra, the rules solely permit film studios to buy one electronic mail blast per week to advertise their movies — however the “To Leslie” marketing campaign despatched not less than three to voters, Selection reported.
Ought to the Academy rescind Riseborough’s nomination, simply 4 opponents would stay: Blanchett (“Tár”), Michelle Yeoh (“The whole lot In every single place All at As soon as”), Ana de Armas (“Blonde”) and Michelle Williams (“The Fabelmans”).
The ninety fifth Academy Awards will air March 12 on ABC.