Releases Digital Tendencies Report for E-Commerce in 2023

Firm additionally unveils survey of small companies and finds over a 3rd of SMB house owners turned to e-commerce to outlive the pandemic

NEW YORK, Feb. 2, 2023 /PRNewswire/ —, one of many world’s largest B2B e-commerce marketplaces, a enterprise unit of Alibaba Group (NYSE: BABA), as we speak unveiled its predictions for key digital export developments in 2023 together with the findings from its 2022 small enterprise survey for international suppliers inside its Digital B2B Outlook 2023. is predicting that the approaching yr will see some enduring developments proceed, just like the rise of digital personalization and video advertising in B2B e-commerce. Nevertheless, new developments within the B2B subject comparable to real-time messaging are additionally taking form. Digital B2B Outlook 2023 Key Findings

To assist B2B sellers put together for 2023, specialists have supplied their predictions on essentially the most vital developments in B2B digital exports, together with:

  1. Digital migration: In keeping with information from the OECD, 70% of small firms surveyed stated the influence of COVID-19 drove them to make higher investments in digital applied sciences. B2B on-line sellers will possible see higher competitors in 2023 as companies proceed to adapt to the rising want for digitization.

  2. Digital advertising and administration: New entrants into the B2B market will look to make a gradual entry into the digital promoting area. Digital advertising will enable newcomers to achieve a share of the area quickly. There will even possible be an increase in firms utilizing digital instruments for administration functions, comparable to productiveness and design instruments.

  3. Information-led advertising: Broadly used advertising instruments have made nice strides within the information entry capabilities that they provide companies, and this can proceed in 2023. Broader information entry permits firms to plan, check and launch profitable advertising campaigns. Firms can even apply higher information to evaluate and be taught from advertising campaigns.

  4. Personalization: Prospects wish to really feel seen and heard by the companies they frequent on-line. This yr will see upticks in customization all through the shopper buy journey.

  5. Time spent on-line: In keeping with DataReportal, the common hours spent on-line day by day is barely reducing, signaling on-line sellers might want to proceed to battle for patrons’ consideration in 2023.

  6. Video advertising: Video advertising will proceed to achieve floor in 2023. Whereas short-form movies are at the moment the most well-liked, there may be scope for progress within the consumption of long-form and live-streamed movies.

  7. Actual-time messaging: Consumers are rising accustomed to speedy service throughout sectors, and B2B promoting isn’t any totally different. Consequently, sellers are implementing strategies to make sure real-time or near-real-time purchaser engagement comparable to using chatbots more and more integrated into e-commerce marketplaces.

“2022 introduced vital challenges for micro, small and medium enterprises (MSMEs), introduced on by risky vitality costs and hovering inflation,” stated Andrew Zheng, Vice President of “Digital promoting supplied a possibility for these companies to achieve prospects domestically and globally with out stretching working budgets, however B2B sellers should keep forward of digital export developments in 2023 to search out continued success.”

Rising E-Commerce Commerce Exports for the U.S.

The U.S. has many vital exports, however recognized 5 of the rising B2B e-commerce-related exports on the rise in 2023. These embrace:

  1. Mineral Fuels (13.7% of total exports)

  2. Equipment, together with computer systems (11.9% of total exports)

  3. Electrical Gear (10.6% of total exports)

  4. Autos (7% of total exports)                                   

  5. Medical Equipment (6% of total exports)

The U.S. has begun to play a extra outstanding function in exporting mineral fuels and that does not seem like a pattern that can change in 2023. Exterior of fuels, the opposite industries are usually centered on growing exports to markets comparable to Canada, Mexico, Europe, China, and Japan.

Small Enterprise Survey for World Suppliers

Along with its digital developments, shared findings from its Small Enterprise Survey for World Suppliers, a survey of roughly 1000 B2B suppliers worldwide aimed toward higher understanding the implications of working MSMEs all through financial headwinds and the pandemic. Key findings included:

  • Companies with the smallest variety of workers had been extra negatively affected by final yr’s difficult market. In reality, 25% of survey respondents with below 10 workers shut down fully, whereas solely 13% of respondents with over 250 workers had the identical outcomes.

  • Small companies received inventive to maintain gross sales up and survive the put up pandemic pressures. Using e-commerce was the highest technique for survival, with 36% of small companies trying e-commerce or digitalization all through and instantly following the pandemic. Many flocked to B2B e-commerce marketplaces and proceed to make the most of these assets in as we speak’s market. In reality, 54% of small companies surveyed responded that B2B e-commerce platforms stay essential to their present operations.

  • To seize extra gross sales and improve prospects, over a 3rd (32%) of small companies took to increasing gross sales channels with the intention to survive the pandemic’s results. Different techniques used included slicing bills (13%), in search of assist from native governments or establishments (11%) and investing in analysis and improvement to improve merchandise (8%).

“Understanding how small companies and B2B sellers have navigated the turbulence of the previous few years helps us to raised perceive the place they’re going subsequent,” stated Andrew Zheng, Vice President of “Sellers stay steadfast within the significance of e-commerce for his or her companies and can proceed evolving in 2023.” obtained survey responses from over 1,000 B2B suppliers, a majority of which had been from 10 international locations consultant of all inhabited continents. This group is made up of each latent prospects and in-service prospects, so the previous or current use of was the commonality amongst all respondents.

For extra data concerning or to schedule a press interview, please go to or contact [email protected].


The primary enterprise unit of Alibaba Group,, is the main B2B e-commerce platform for international B2B buying and selling. We offer one-stop B2B buying and selling options that cowl the complete worth chain of cross-border commerce, together with sourcing, funds, logistics, and achievement. With greater than 200,000 suppliers of various varieties, together with producers and exporters worldwide, hosts over 200 million merchandise to greater than 40 million lively international enterprise patrons in over 40 classes.

In as we speak’s complicated and ever-changing enterprise surroundings, strives to empower international small to mid-sized enterprises to attain digital transformation and seize international enterprise alternatives.



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