Apple reportedly suspended advertising on Twitter last night after the White House accused Elon Musk of “abhorrent promotion of anti-Semitic and racist hate”.
According to the US news website Axios, Silicon Valley tech giant is said to have paused business with X, formerly known as Twitter, after Mr Musk endorsed a tweet saying that Jewish people harbour “hatred against whites”.
Lionsgate Entertainment, the film studio which is behind movies including The Hunger Games franchise and La La Land, has also pulled advertising, Bloomberg reported.
It comes after Andrew Bates, the White House deputy press secretary, said the Tesla billionaire had repeated a “hideous lie” by calling an anti-Semitic tweet “the actual truth”.
Mr Musk was embroiled in a new anti-Semitism row this week after responding to the tweet, which read: “Jewish communities have been pushing the exact kind of dialectic hatred against whites that they claim to want people to stop using against them.
“I’m deeply disinterested in giving the tiniest s— now about western Jewish populations coming to the disturbing realisation that those hordes of minorities that [they] support flooding their country don’t exactly like them too much.”
Mr Musk, who has 163m followers, responded: “You have said the actual truth.”
Mr Bates said: “It is unacceptable to repeat the hideous lie behind the most fatal act of anti-Semitism in American history at any time, let alone one month after the deadliest day for the Jewish people since the Holocaust.
“Like President Biden said weeks ago memorialising the victims of the Pittsburgh Synagogue shooting, the October 7 ‘devastating atrocity has brought to the surface painful memories left by millennia of anti-Semitism;’ and under his presidency ‘we will continue to condemn anti-Semitism at every turn.’
“We condemn this abhorrent promotion of anti-Semitic and racist hate in the strongest terms, which runs against our core values as Americans. We all have a responsibility to bring people together against hate, and an obligation to speak out against anyone who attacks the dignity of their fellow Americans and compromises the safety of our communities.”
Mr Musk has repeatedly fought with groups such as the Anti-Defamation League, which have accused him of failing to combat anti-Semitism since taking over Twitter, now known as X, last year.
Mr Musk said this week that the group “unjustly attacks the majority of the West”, adding: “I am deeply offended by ADL’s messaging and any other groups who push de facto anti-white racism or anti-Asian racism or racism of any kind.”
He has accused the ADL of co-ordinating a slump in Twitter’s advertising revenue.
The tweet Mr Musk responded to came from an account with fewer than 5,000 followers, but Mr Musk’s reply means it has been seen more than 1.1m times.
The European Commission and the tech giant IBM have suspended advertising on Twitter in the last 24 hours.
X did not respond to a request for comment. Lionsgate and Apple were contacted for comment.