SINGAPORE — Over 30 beneficiaries within the Joo Chiat space, together with charities and non secular organisations, have further causes to have fun this Chinese language New 12 months.
A complete of 5,000 baggage of rice – weighing over 25,000 kilograms – had been donated to those neighborhood teams on the Siglap South Neighborhood Centre on Friday (3 February).
That is a part of the “Have You Eaten?” venture by DFI Retail Group, which operates Large, Chilly Storage and CS Recent. United Abroad Financial institution (UOB) additionally helped within the distribution of the baggage of rice.
The marketing campaign, which started in partnership with The Meals Financial institution Singapore final 12 months, hopes to offer a million meals in two years to the much less lucky in Singapore.
Distribution to aged and weak
The rice donation was made to the Joo Chiat Division of Marine Parade GRC, which will likely be distributing the baggage of rice to neighborhood companions who serve the aged and weak in each the Joo Chiat ward and the broader Marine Parade GRC.
Minister for Tradition, Neighborhood and Youth Edwin Tong, who can be Member of Parliament for Joo Chiat within the Marine Parade GRC, attended the rice distribution occasion. He was joined by Lee Yik Hun, DFI’s advertising and marketing director for meals and personal model (Southeast Asia), and Luke Siew, UOB’s first vice-president (playing cards and funds, private monetary companies).
“Rice is a key facet of our every day meals. But for some, simply placing rice on the desk generally is a problem,” Mr Tong mentioned on the occasion. “Initiatives just like the ‘Have You Eaten?’ marketing campaign assist present for many who might require a serving to hand.”
The general public may take part DFI’s efforts to assist bridge the starvation hole. For each 1kg of Meadows Thai Aromatic Rice bought at shops like Large, Chilly Storage and CS Recent, DFI will contribute 10 cents in direction of offering rice in help of The Meals Financial institution Singapore’s beneficiaries.
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