Rejoice & Rejoice Chinese language New Yr with the world, Go to Jiangsu within the Yr of Rabbit

NANJING, China, Feb. 3, 2023 /PRNewswire/ — Because the Yr of the Rabbit simply arrived in 2023, the abroad social media account @Go to Jiangsu of Jiangsu Provincial Division of Tradition and Tourism launched a number of Chinese language New Yr actions on Fb, Twitter, Instagram, YouTube and TikTok via varied inventive interactive types equivalent to movies, footage and texts, digital dwell streaming, on-line interplay, Greeting the Chinese language New Yr in A number of Languages Problem and so forth to assist folks from all all over the world to be taught concerning the Chinese language New Yr and the tradition of Jiangsu. The posts reached 3.08 million followers and collected 662,000 interactions, masking almost 100 international locations and areas all over the world, bringing folks an audio-visual feast of “Attraction of Jiangsu” which is stuffed with Chinese language New Yr ambiance.

This yr, the Chinese language New Yr visible convergence media merchandise, integrating parts of the landmarks in Jiangsu, paper cutting-an intangible cultural heritage, and different attribute parts, created the Yr of the Rabbit banner of our social media, pictures of the net puzzle video games, Chinese language New Yr posters and different inventive visible merchandise which have been pinned to the highest on a number of platforms. We attempt to current an fascinating and distinctive Chinese language New Yr in Jiangsu for our abroad followers with a multi-level imaginative and prescient.

On the identical time, a particular column of “The Attraction of Jiangsu” was arrange on our social media account @Go to Jiangsu with the subject of “Blissful Chinese language New Yr”. The column is produced with the theme of “data of Chinese language New Yr customs in Jiangsu“, “Chinese language New Yr meals in Jiangsu” and “tour Jiangsu throughout the Chinese language New Yr” in localized languages abroad to introduce the Chinese language New Yr-related tradition, meals, and vacationer sights.

As well as, @Go to Jiangsu constantly launched wealthy Chinese language New Year programs to “cloud dwell broadcast” and stored enhancing its digital innovation. It additionally mixed multiple-performance types with immersive scenes via the introduction of various kinds of Chinese language New Yr performances about Jiangsu’s tradition, customizing Chinese language New Yr AR Filter and different methods to create a brand new sensory expertise in tradition and tourism about Chinese language New Yr. Thus far, the AR Filter has been used for 250,000 occasions and collected 116,000 interactions. Folks from all all over the world participated within the @Visit Jiangsu Yr of the Rabbit AR filter to rejoice the Chinese language New Year together.

@Go to Jiangsu carried out an exercise named “Greeting the Chinese language New Yr in A number of Languages ” on abroad social media platforms on Chinese language New Yr’s Eve to make abroad pals really feel the sturdy ambiance of Chinese language New Yr. We invited followers and abroad KOLs to greet the Chinese language New Yr, rejoice the Chinese language New Yr with @Go to Jiangsu, prolong finest needs for Chinese language New Yr and really feel the allure of greeting the Chinese language New Yr in several languages, which brings totally different languages and cultures nearer collectively within the type of movies and footage.

A sequence of “Blissful Chinese language New Yr” actions created by Jiangsu Provincial Division of Tradition and Tourism has confirmed the abroad viewers the festive ambiance and leisure life throughout the Chinese language New Yr and a extra open, diversified and energetic picture of Jiangsu, China.

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SOURCE Jiangsu Provincial Division of Tradition and Tourism