Chanel Cruise Redux, Partying for George, Axel Arigato’s China Push
NEW HORIZONS: Chanel is planning to hold its first major event since the outbreak the coronavirus in China, with a repeated showing of its cruise 2024 collection Shenzhen is scheduled to host the event on Nov. 2
“As China’s capital of design, innovation and high technology, this destination, open to the world, creation and the future, is the latest of the many stopovers made by the Chanel cruise collection,” the French luxury brand said in a statement on Thursday.
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Located on the Pearl River Delta bordering Hong Kong, Shenzhen has grown in the course of several decades from a fishing village into the capital of China’s Silicon Valley, with a population of 13 million.
Forbes published a list of the top eight cities in the world with the highest number of billionaires in April. It was ranked just behind Mumbai, but ahead of Singapore. This makes it an attractive destination for luxury brands looking to expand their retail networks.
Chanel opened its first boutique in Shenzhen in December 2021 in the Nanshan District, home to some of China’s largest technology companies. There are 15 Chanel boutiques in China. Two of them sell shoes. One opened at the SKP shopping mall in Beijing, March.
This is the first major sporting event in mainland China for a long time. the “Mademoiselle Privé” exhibition in Shanghai 2019 Prior to that, Chanel staged a replica of its 2016 Métiers d’Art show in Beijing in 2016, as well as a repeat show of the cruise 2018 collection Chengdu, 2017
On May 9, the Cruise 2024 line presented itself in Los Angeles with a Paramount Studios show attended by celebrities such as Margot Robbie and Kristen Stewart.
With waves of tense lockdowns and rounds of crackdowns on the tech, real estate and entertainment sectors in 2022, China’s personal luxury sales contracted for the first time in five years, according to Bain & Co. It predicts that China will return to its 2021 sales levels in the first or second half of 2023. — JOELLE DIDERICH
All about George Emma Raducanu, Will Poulter and Arsema Thomas of “Queen Charlotte: A Bridgerton Story” were some of the famous faces at the private preview party of the reopening of London members club George.
Raducanu is the global ambassador for Dior. was dressed in all black and was carrying a black Dior Vibe Hobo Bag. One of her hands had been bandaged.
“It is safe to say the last 10 months have been difficult as I dealt with a recurring injury on a bone of both hands,” the tennis star said on Instagram.
“It pains me that I’ll miss the summer events,” she concluded.
Recovery from injury is also important Poulter, who was wearing a monochromatic suit in a brown color and arrived on crutches. Poulter recently starred in “Guardians of the Galaxy Vol. 3,” the final installment of the “Guardians of the Galaxy” trilogy.
It seems tone-on-tone looks also a recurring theme of the night — designer Charlie Casely-Hayford of Casely-Hayford Wearing a navy suit.
Guests were entertained by Kelis, who performed her hit songs from the 2000s, including “Milkshake” and “Trick Me.” She wore a glittering black gown that matched her eye shadow.
George Club, Mayfair’s largest outdoor terrace, was closed in order to renovate and extend the space.
The club will be open to members from June; meanwhile on the club’s website applications for memberships have commenced.
Richard Caring, the owner of the club designed the space, while his wife Patricia led the project. The velvet interiors includes a large collection of works by British artist David Hockney, such as the “Afternoon Swimming,” which hangs in the club’s entrance.
Other pieces include the “Olympic Games Munich,” “Van Gogh Chair (White),” and “Tyler Dining Room, From Moving Focus.”
The club is remodeled with a new dining room for 16 guests, and the wall will be covered in more Hockneys.
The goal of the Carings With George program was to create a home-away-from home. The couple’s portfolio also includes Annabel’s, Harry’s Bar and Mark’s Club.
In September 2022, Annabel’s unveiled an elaborate display to celebrate World Amazon Day in partnership with The Lost Explorer Mezcal.
This has become an ongoing tradition at Annabel’s, where each year the club unveils a new facade to highlight the importance of Amazon The rapid destruction of the ecosystem and conservation efforts. — VIOLET GOLDSTONE AND HIKMAT MOHAMMED
CHINA LOVE Swedish sneaker brand Axel Arigato has drum-rolled its China expansion ambition with the new campaign “From Shanghai With Love.”
Shot by the Shanghai-based photographer Rusty Nero, the campaign features members of the brand’s local community living their lives while sporting new season items.
Nick, Pierhei’s dog and the campaign are a great combination. The young couple, who have just started their family, posed for a photo in front of the local grocery store on Wulumuqi Road.
Weilai, his mother Qin and other characters are also featured. Both share a love for fashion and life. Qin wore a black and white varsity jacket, while Weilai wore a pair of the brand’s Area Lo sneakers for the shoot.
Yebi, the third campaign member is a voguing performer with eye-popping hair in fuchsia. He used the backdrop of Shanghai as his stage for the visuals as he stood on the Yan’an crossing downtown.
This is the third installment in our series of Axel Arigato’s city-focused campaign after London and Paris, “From Shanghai With Love” is “an opportunity for us to celebrate the people in this amazing city, and our commitment to expand our global community even further,” according to Albin Johansson, chief executive officer at Axel Arigato.
He added that “as China becomes a key focus for Axel Arigato’s continued expansion in 2023-24, our community continues to be our main point of focus — as it has been in Paris, London and beyond.”
Last summer the brand launched its online flagship at Tmall. It’s also stocked at wholesale partners such as Net-a-porter China, Assemble by Reel, Full Moon, Luxemporium and Harvey Nichols Hong Kong. DFS will also begin carrying the brand in Hainan, Macau and the rest of the world from the fall season 2023.
It’s understood that Axel Arigato is exploring options to further expand in the Chinese market, such as entering direct physical retail or onboarding with more wholesale partners.
The brand has physical retail stores in London, Bicester (England), Paris, Stockholm, Copenhagen, Gothenburg, Sweden, Berlin, Munich, Hamburg and Dubai. — TIANWEI ZHANG
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