DAS Know-how Unveils New CDXP Know-how Options at NADA 2023
Main Buyer Information and Expertise Platform (CDXP) firm unveils new know-how options leveraging information and integrations to boost buyer expertise and increase CSI and gross sales
DALLAS, January 27, 2023–(BUSINESS WIRE)–DAS Know-how, the main buyer information and expertise platform firm leveraged by over 7,800 retailers, unveiled right this moment new know-how showcasing the corporate’s expanded Buyer Information and Expertise Platform (CDXP) options. The brand new options are being proven at DAS Know-how’s sales space #4059 on the Nationwide Car Sellers Affiliation (NADA) Present Jan. 26-29 in Dallas, Texas.
The newly launched CDXP capabilities embody the next:
New Automobile Manufacturing facility Pre-Order Communications allows sellers to have interaction with shoppers after inserting a brand new car order and provide updates on the order, in addition to promote them further companies reminiscent of servicing for his or her legacy autos, different pre-owned car choices, and extra. This improves CSI (Buyer Satisfaction Index) scores and may also help with F&I penetration. It should make sure that shoppers who positioned manufacturing unit orders hold their reservations vs. defecting to different manufacturers or completely different dealerships.
New Partnership Choices and Integrations: The platform presents new Google communication integration capabilities and expanded stock merchandising capabilities, together with TikTok. DAS Know-how is proud to characteristic 189 information integration companions, up from 172 simply six months in the past.
New Shopper Conquest Know-how helps establish further in-market consumers to increase the dealership’s present consumer database and delivers high-conversion fee communications supporting new and used car gross sales, components and repair presents, F&I, and extra. The know-how may even increase the database with opt-in and totally compliant in-market consumers whereas advertising and marketing to present prospects of their database, leveraging e mail and textual content messaging.
Social Media and Status Administration: New capabilities are featured to enhance the conversion of surveys to opinions whereas increasing options for sellers to speak job postings and dealership employment advantages by way of social media platforms. New video testimonials can now be gathered, and enhanced options for Google Enterprise Profiles at the moment are accessible.
“We had superb outcomes from the brand new DAS Know-how Good Conquest Answer that works with our information and enhances it to focus on new prospects,” mentioned John Doolin, advertising and marketing director for Bettenhausen Chrysler Dodge Jeep Ram. “In a single month, we reached over 2,400 new shoppers in and round our native Chicago market, bought greater than a dozen autos, and purchased 4 autos from shoppers who had been out there to promote, not purchase. Prospects nonetheless clicked on the e-mail every week after it was despatched.”
Study extra in regards to the DAS Know-how full suite of options at NADA Sales space #4059. Sellers and DAS Know-how companions can choose up celebration passes to the annual DAS Consumer Appreciation Social gathering on Jan. 28, that includes performances with Nelly and The Sugarhill Gang. Area is proscribed. RSVP at digitalairstrike.com/nada2023.
About DAS Know-how
DAS Know-how is the most important automotive Buyer Information and Expertise Platform (CDXP), enabling over 7,800 companies and OEMs to extend shopper response and lead conversions by leveraging patented AI-powered digital know-how producing measurable ROI. A pioneer in digital response, social media advertising and marketing know-how, and on-line status administration options, DAS Know-how deploys omnichannel messaging, cell apps, software program, and shopper engagement know-how to observe, reply, enhance, and convert extra shoppers into prospects for companies in america, Canada, and 32 further nations. The DAS Know-how household consists of Digital Air Strike, AUTOVATE, BestRide.com, and LotVantage. Extra info is out there at www.digitalairstrike.com and www.facebook.com/digitalairstrike.
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