Adidas is being replaced by Fanatics as NHL’s official jersey provider

The NHL and its 32 clubs are getting a revamp.

Sport apparel brand Fanatics is set to replace Adidas As the league’s official supplier for on-ice uniforms, and authentic retail Jerseys, the NHL announced on Tuesday.

Fanatics is third company to supply and make official jerseys for league since 2005. Reebok has handled uniform duties for more a decade while Adidas has been the official Outfitter since 2017. Fanatics has a 10-year deal that will run through 2034-35. The financial terms of the new agreement were not disclosed.

NHL commissioner said, “This partnership expansion with Fanatics is a reflection our shared commitments to innovation, performance and serving our Players as well fans.” Gary Bettman said in a release.

“Fanatics is a sports industry market leader and with its proven track-record in e-commerce and retail operations, licensed fan merchandise and performance gear — including the popular NHL replica jerseys and Authentic Pro performance and training products — our players and fans should look forward to what Fanatics will bring to the best uniforms in all of sports.”

Goodbye Adidas, hello Fanatics. (Getty)

Goodbye Adidas, hello Fanatics. (Getty)

The Fanatics branding is being featured on in-game uniforms at one of four major North American men’s professional sports leagues. This marks the first time it will be done. Fanatics, however, has supplied uniforms for Major League Baseball to Majestic and Nike since 2017, which Fanatics vice chairman Doug Mack claims helped prepare the company.

“Our philosophy is we don’t need to reinvent wheels,” Mack said. “We’re not going to make change for the sake of change.”

Mack stated that Mack hopes to gain feedback from NHL players, equipment managers and other early stakeholders. He also said Fanatics — which currently supplies NHL replica jerseys and apparel such as hats and hoodies — has selected the same factory in Saint-Hyacinthe, Que., to produce the authentic uniforms that Adidas currently uses.

According to the NHL: according to ESPN’s Greg Wyshynski, that new fabrics and innovations surrounding player safety — such as increased protection against skate lacerations — could be among the first significant changes Fanatics plans to implement by the 2026-27 campaign.

ESPN reported last summer Adidas had announced that it would end its reign as the league’s official suppliers after the seven-year contract expires in 2024.

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