Flo Well being appoints new government and launches Privateness & Safety Advisory Board to additional its dedication to defending its 50M month-to-month energetic customers’ knowledge

Constructing upon the innovation of Flo’s Nameless Mode, the addition of those specialists will help Flo in its trade management in privateness and safety

LONDON, Jan. 24, 2023 /PRNewswire/ — Flo, the preferred ladies’s well being app globally, appointed Sue Khan as its new Vice President of Privateness and Knowledge Safety Officer and launched its new Privateness & Safety Advisory Board. With these appointments, Flo continues to showcase its dedication to deploying probably the most rigorous privateness and safety requirements. The corporate stays centered on defending its 50M month-to-month energetic customers’ knowledge on the highest stage doable.

Flo, the preferred ladies’s well being app with 50M MAU, employed a brand new VP of Privateness and launched an Advisory Board.

In 2022, Flo additionally turned the primary feminine well being app to obtain the ISO 27001 certification, the internationally acknowledged normal for info safety. Flo additionally launched Anonymous Mode (AM), which permits any Flo consumer the choice to entry the app with out identify, e mail tackle, and technical identifiers from being related to the well being knowledge of their AM account. Flo is the primary feminine well being app to take this stage of precaution by way of privateness and safety and create a characteristic that additional protects delicate reproductive well being info in a post-Roe America.

Moreover, Flo surveyed 1.9K ladies¹ aged 18-45 in the US to find out their sentiment and issues round knowledge privateness and safety following the reversal of Roe v. Wade and the occasions of 2022:

• Over 80% say they’re involved or considerably involved about their private and well being knowledge.

• Amongst ladies who’re involved or considerably involved about their knowledge privateness, the bulk (60%) reported not taking any actions put up Roe-America.

• Solely 14% of girls really feel that they’ll successfully defend their knowledge.

Khan joins Flo after spending 4 years on the digital-first well being supplier, Babylon Well being the place she constructed and led the worldwide privateness perform to make sure compliance with authorized necessities within the US, UK, and APAC area. She has 17 years of expertise as a lawyer, specializing in privateness and knowledge safety, having additionally led the privateness initiatives for the cellular community O2, and the worldwide leisure firm, Hasbro.

“I’m thrilled to hitch Flo Well being as the corporate has already set such a excessive normal of privateness and safety excellence with the innovation of Nameless Mode and the ISO 27001 Certification,” mentioned Sue Khan, Vice President of Privateness at Flo. “In response to Flo’s current survey, solely 13% of the US ladies really feel that they’ll successfully defend their knowledge. Certainly one of my objectives is to assist ladies really feel knowledgeable and accountable for their well being knowledge. My colleagues and I’ll create a greater future for feminine well being by clearly speaking with our customers about knowledge privateness rights in easy phrases, to allow them to confidently use Flo with out concern. My position is devoted to defending our customers’ privateness rights and freedoms, and safeguarding their most intimate well being knowledge.”

Flo established its new Privateness & Safety Advisory Board by inviting 5 prime specialists throughout the authorized, knowledge safety and knowledge expertise fields with the goal of elevating the bar for privateness and safety practices for Flo and the broader well being app trade. The board members will work in collaboration with Flo’s in-house Privateness and Safety crew to make sure the corporate continues to guard its customers’ knowledge and privateness rights in addition to create a safe platform the place customers can entry credible well being insights and observe their most private well being info with out concern. By introducing the Privateness & Safety Advisory Board, Flo additionally hopes to push the femtech and healthtech industries to innovate, enhance and rethink their present method.

The inaugural members embody:

• Anna Zeiter (LL.M), Affiliate Common Counsel & Chief Privateness Officer at eBay

• Emily Hancock, Chief Privateness Officer at Cloudflare

• Craig Lisowski, Head of Knowledge, Data Methods and Belief at NextDoor

• Susanne Schumacher (LL.B., CIPP/E, CIPM), Senior Lawyer Governance & Compliance and Knowledge Safety Officer at Catalyst Inc.

• Brenda R. Sharton, Companion & World Chair, Privateness & Cybersecurity at Dechert LLP

“Well being apps are within the midst of a privateness and safety reckoning. As an example, within the US, over 80% of girls say they’re involved or considerably involved about their private well being knowledge,” mentioned Anna Zeiter, Affiliate Common Counsel & Chief Privateness Officer at eBay. “Flo’s Privateness & Safety Advisory Board’s aim is to proceed to set trade main requirements in how we construct expertise to guard customers whereas nonetheless delivering unimaginable worth to them. We’re going to construct off the momentum of Flo’s Nameless Mode by specializing in transparency, readability and the ability of alternative in Flo’s merchandise and in our conversations round knowledge privateness and safety. We’ll work to make sure all efforts profit the tip consumer and are straightforward to know and use.”

As an organization, Flo welcomes exterior experience to strengthen its practices and merchandise. The corporate now works with a Privateness & Safety Advisory Board in addition to a Medical Advisory Board to help its mission of constructing a greater future for feminine well being.

ABOUT FLO: 
Flo is the preferred ladies’s well being app globally; it’s #1 OB-GYN-recommended app for interval and cycle monitoring primarily based on a survey amongst US OB-GYNs. Over 240 million individuals have downloaded Flo, and 50 million individuals apply it to a month-to-month foundation. With over 100+ medical specialists, Flo helps ladies throughout their whole reproductive lives and supplies curated cycle and ovulation monitoring, personalised well being insights, professional suggestions, and a completely closed group for girls to share their questions and issues. Flo prioritizes security and retains a pointy give attention to being probably the most trusted digital supply for girls’s well being info. Flo well being app is on the market in additional than 20 languages on iOS and Android. For extra info, please go to https://flo.well being.

US CONTACT:
Anne Elorriaga
[email protected]

UK CONTACT:
Daria Gerasimova
[email protected]

¹ Primarily based on a 2022 survey of 1.9K US-based ladies aged 18-45 y.o., self-reported knowledge. (through SurveyMonkey platform)

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SOURCE Flo Well being Inc.