Lacoste Introduces Pelagia Kolotouros as Its New Creative Design Director

One month later, the announcement was made. Louise Trotter’s departure, Lacoste The brand has appointed Pelagia Kolotouros, its Creative Design Director, to manage it.

Kolotouros, in addition to being the French label’s Creative Studio, will also be responsible for “collaboration between brand’s creative teams and the creative community and collectives involved with Lacoste,” as stated in a press statement.

Catherine Spindler, Lacoste’s Deputy Chief CEO, shared the following in the announcement: “[Kolotouros’] The brand is experiencing a renewed artistic approach that aims to increase creativity and desireability. Her expertise in creating collaborations with proven, unique influence, her ability redefine models to elevate pieces up to iconic status, as well as her talent for connecting cultures make Pelagia the perfect choice to support Lacoste in its new cycle.

Parsons Design School graduate, the 50 year-old joined Theory In 2008, she started her career. In 2008, she started her career at Calvin Klein as Design Director Men’s, followed by YEEZY As the Brand’s artistic leader, now-terminated Collaboration adidas. She was named Global Creative Director in 2017. The North FaceShe was followed by adidas, where she managed the footwear giant’s operations. IVY PARK And Pharrell Williams Partnerships in the textile, footwear and women’s department.