Leading non-alcoholic beverage brand, Drink Monday, appoints industry veteran Ken Young as CEO and expands executive leadership team
SAN DIEGO, Jan. 3, 2023 /PRNewswire/ — Drink MondayThe San DiegoToday, a non-alcoholic beverage brand based in the United Kingdom announces that it has appointed Ken Young As their Chief Executive Officer, effective immediately February 1, 2023. He joins a strong executive team to embrace the rapidly growing category of no-and low alcohol, recently surpassing $11 billion Market value according to IWSR.
“It’s been a real privilege leading Monday, from its early rise and today’s standing in one of the most exciting segments within the adult beverage industry,” states the company. Chris BoydFounder and CEO. Boyd states, “I believe we are now at a special moment in each brand’s journey when new leaders are essential to accelerate the climb to the top.” I couldn’t be happier for Ken to become our next CEO. I look forward to Monday’s growth under his leadership for many more years.”
Ken has spent over 15 years creating wins for globally recognized beverage companies including Anchors Brewers & Distillers (sold to SapporoGruppo campari, Treasury Wine Estates and Young’s Market Company. Many of those hours were spent in the area of craft spirits, cocktail culture, or mixology. As an advisor and investor, Ken has guided many founder-led emerging beverage companies towards growth and maturity with his wealth of diverse category experience across the natural food & beverage, beverage alcohol, and cannabis sectors.
Ken expressed his delight at the opportunity to take over as CEO of Monday’s brand. “We have an exceptional brand with more than 130,000 customers. We are determined to lead this category during its revival while collaborating with and supporting the growing network of NA brands and tastemakers. This will help us build the next wave of drink culture.”
Ken joins a strong executive team, which includes Garrett Potter, COO and CFO. Kayla LyonsThe recent addition of a larger roster of industry titans to the Monday board has seen them all become Vice President of Marketing. This will allow the business and wider category to reach new heights.
This news follows an extremely successful Black Friday/Cyber Monday for the company. The +25% increase in sales YoY was a record, as well as an exceptional month-long Dry Jan campaign that featured various initiatives across channels. Learn more www.drinkmonday.co.
In the future, the team will launch a new round for fundraising. $3M Finance of company growth and expansion.
Monday Drinks
Six founders founded the company in 2019. San Diego Monday was founded by entrepreneurs to provide proper adult beverages that are free of alcohol. Monday Gin, Monday Whiskey, or Monday Mezcal is their most popular range of non-alcoholic spirits. Monday spirits offer the same look, feel and taste as top-quality cocktails, but without the alcohol. Monday’s spirits not only are alcohol-free but also support healthy lifestyles through their zero-calorie, zero carbs, 0 sugar profile, Vegan, gluten free, and Big-8 allergens-free.
Monday’s spirits were created for adult beverages that have no negative side effects. For more information, visit www.drinkmonday.co.
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SOURCE Drink Monday