Nike and Netflix have joined forces to make sport more accessible.
The athletic giant Wednesday was the announcement that Nike Training Club content (NTC) will be available to the 223 million members the streaming service Starting Dec. 30. According to Nike, Netflix members will have access to more than 90 workouts “that cater to all fitness levels, require minimal to no equipment and span a broad range of workout types, lengths and intensities.”
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Further reducing the initiative Nike said in a statement that the NTC workouts offered via Netflix will feature a dozen of its world-class trainers — including Joe Holder, Kirsty Godso and Betina Gozo — Each training program will have multiple episodes with over 30 hours of sessions distributed in two parts.
Nike will launch five training programmes on December 30, The programs include “Kickstart Fitness with the Basics” (13 episodes), “Two Weeks to a Stronger Core” (seven episodes), “Vinyasa: Fall in love with itYoga” (six episodes), “HIT & Strength with Tara” (14 episodes) and “Feel-Good Fitness” (six episodes).
Nike stated in a statement that their members will be able to access curated programs as well as select workouts according to type and duration. Available in 10 languages with all Netflix Plans Also, the athletic company said this effort will include a custom Nike collection on Netflix, and that members can search “Nike” to locate the workouts.
Nike confirmed that additional programs would be launched in 2023.
Tuesday Nike reported its Q2 results Fiscal 2023. The company’s revenues increased by 17% to $13.3 billion from the same period last fiscal year. Net income was $1.3billion, which was flat in comparison to the previous year. Nike Direct sales increased by 16% to $5.4billion, while digital sales of the Nike brand rose 25% and wholesale revenues grew by 19%.
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