Puma Will Open a Artistic Studio in Los Angeles in 2025
To ensure that its product, design and advertising and marketing groups to ship their most artistic concepts, Puma will quickly open a artistic area in Los Angeles.
The German sportswear giant introduced in a press release its forthcoming artistic area, aptly named Puma Studio, will open within the Hollywood space of L.A. in early 2025. Puma acknowledged the brand new facility will convey its design and advertising and marketing groups nearer to “essentially the most influential communities and celebrities” so as to “encourage merchandise and campaigns for the strategically essential U.S. market.” Additionally, the model defined Puma Studio will permit it to be nearer to its ambassadors from the worlds of music and leisure.
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Other than the artistic area for its staff, Puma Studio will embrace a bespoke area for VIP purchasers “to have unique entry to Puma’s upcoming merchandise.”
“Opening our Puma Studio in LA is a vital strategic transfer for us, as we search to raise our enterprise in america,” Puma chief government officer Arne Freundt stated in a press release. “Our new residence will permit us to draw the perfect expertise in some of the vibrant and artistic cities globally to create nice product propositions for the U.S. market.”
Puma Studio, the model defined, will complement its present world and regional product groups situated in Somerville, Mass. What’s extra, Puma stated it has already began expertise recruitment for its non permanent workplace location in LA.
This strategic transfer to bolster its U.S. enterprise comes at a time when Puma may gain advantage from a lift. In 2023, Puma’s gross sales elevated 6.6 p.c in foreign money adjusted phrases final yr to eight.6 billion euros (roughly $9.3 billion). Nevertheless, sales in the Americas declined 2.4 p.c, in foreign money adjusted phrases, to three.39 billion euros (roughly $3.7 billion).
Concerning the Creator
Peter Verry is the Senior Information and Options Editor for Athletic and Out of doors at Footwear Information. He oversees protection of the 2 fast-paced and ultracompetitive markets, which incorporates conducting in-depth interviews with business leaders and writing tales on sneakers and outside sneakers. He’s a lifelong sneaker addict (and shares his latest purchases by way of @peterverry on Instagram) and spends most of his free time on a path. He holds an M.A. in journalism from Hofstra College and might be reached at [email protected].
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