Simpli.fi Acquires Contextual and Native Demand Side Platform, Bidtellect

FT. WORTH Texas, March 13, 2023 /PRNewswire/ — Today, Simpli.fi, The company that provides advertising automation platforms for media companies, brands and agencies has confirmed that it had completed the previously announced purchase of Bidtellect, a leading platform for native and contextual demand-side platforms (DSPs).

The combination of Bidtellect’s contextual and native advertising capabilities with Simpli.fi’s programmatic CTV, mobile, and display solutions will provide customers with access to a full omnichannel suite of solutions through a single platform.

Frost Prioleau CEO of Simpli.fi, stated that “We are very excited to close the acquisition of Bidtellect.” “Our teams are working hard together as we integrate our capabilities, people, and platforms. We are looking forward to bringing advertisers and agencies the many benefits of our combined efforts including cross-tactic budget allocation, performance optimization and combined reporting.

Pricewaterhouse Coopers LLP served as financial advisor and Baker & Hostetler LLP served as legal advisor to Simpli.fi.

Please visit Simpli.fi for more information on its platform and capabilities. https://simpli.fi/.

Visit Bidtellect for more information and capabilities https://bidtellect.com/.

About Simpli.fi
Simpli.fi It is the most trusted platform in advertising automation, providing programmatic advertising solutions and workflow software to more then 2,000 advertisers and agencies. Our solutions allow our customers to work more efficiently and effectively, maximize ROI, and increase their advertising spend across CTV and mobile. Our platform executes over 140,000 campaigns each month for 30,000 advertisers. Simpli.fiBlackstone and GTCR are among the top private equity firms.

Bidtellect
Bidtellect DSP that delivers effective ads. Bidtellect was founded in 2014 and has roots in native. Its platform is based on context-driven technology, optimization down to the placement levels, which ensures performance outcomes and readinessfor the cookieless future. The platform also offers deep campaign insights across a range of KPIs for brand and agency partners. Bidtellect outperforms all competitors in nearly every head to head performance test. With our powerful context-driven tech, we now offer carbon reduction or CTV solutions.

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SOURCE Simpli.fi