Starco Brands Acquire Clean Beauty Brand Skylar

Skylar’s innovative Hypoallergenic and Safe For Sensitive Skin Fragrance is Inventor of Consumer Products That ‘Change Behaviour’

SANTA MONICA (Calif.), Jan. 5, 2023 /PRNewswire/ Starco Brands, inventor of products that alter behavior, has signed a definitive agreement with Skylar to acquire the maker of fragrances for sensitive skin, Skylar.

Skylar has joined the Starco Brands family and we are thrilled to have her.  Cat Chen and her team have done an incredible job pioneering and building a ground-breaking, clean, beautiful, premium, incredibly well-scented, and recyclable  fragrance brand that most thought impossible just a few short years ago.  We are excited to work with Cat Chen and her team to bring Skylar to the next stage and create the next industry-leading brand. Ross SklarStarco Brands CEO and founder,.

Starco Brands invents and markets products that spark curiosity and change behavior.   We are looking forward to expanding upon our clean fragrance platform to launch new, innovative products.  Skylar has strong partners such as Nordstrom and Sephora, so we are confident that it will be the future fragrance.” Sklar added.

CaliforniaSkylar is an inspiration for clean fragrances.  Eau de Parfums have gained a loyal customer base quickly. The company is challenging the industry’s strict disclosure requirements with 100% transparency.  Skylar, which is completely vegan and cruelty-free, contains no toxic chemicals and is made with sustainable ingredients.

“Fragrance has always attracted me to its beauty.  When I found that my newborn daughter was allergic to traditional fragrance, I set out to create a line that was as safe as much as it was aspirational.  We set out to completely change the industry and I am proud of what we have built. $50B Market for perfume.  Skylar founder Cat Chen said, “I look forward leveraging Starco Brands infrastructure for that disruption and take brand to new heights.”

Skylar will continue to be managed by Cat Chen and operate as an independent business unit within Starco Brands.

Skylar marks another milestone in the company’s quest to create and acquire new behavior-changing technologies and brands.

Starco Brands purchased Art of Sport, a personal care brand inspired by athletes that Starco Brands co-founded. Kobe BryantSeptember 2022.  Art of Sport has launched a variety of products and expanded into new categories of consumers as part of an aggressive growth strategy.

In December 2021Starco Brands launches WhipshotsThe most innovative product ever launched in the spirit industry was. Vodka-infused whipped cream was one of the year’s most notable consumer product launches. It combines exquisite flavors, cutting-edge creativity direction, and a global celebrity and influencer partnership.

Proskauer Rose LLP represented Starco Brands during the transaction.  Russ August & Kabat represented Skyler in the transaction.  Skylar was advised by Lincoln International.

Skylar

Founded in April 2017 by Taiwanese American, Cat Chen after her infant daughter experienced allergic reactions to her everyday fragrance. Skylar has created a new category of clean fragrances with dreamy, nature-inspired scents. They are hypoallergenic and safe for sensitive skin. Skylar is committed to making everyone feel beautiful, confident, safe, and secure in their own skin.

Starco Brands

Starco Brands (OTCQB: STCBInventing consumer products that change the way people behave, a company called ) is able to create exciting new products for everyday use. Today, its disruptive brands include: Whipshots, bringing the fun back to a stagnant alcohol category with the only alcohol-infused whipped cream in the market; Art of Sport, a premium body care brand designed for athletes; Breathe, the first-ever air-powered aerosol cleaning line that meets the Environmental Protection Agency’s Safer Choice criteria; and Winona Popcorn Spray, bringing home the movie-going experience with the first indulgent theater-popcorn taste powered by air. Starco Brands, a modern-day innovation factory, identifies whitespaces within consumer product categories. It has a wide range of innovative formulas and commercial manufacturing capabilities that span 8 product categories, with endless innovation potential. Starco Brands is publicly traded on the OTCQB stock market. Retail investors can also invest in STCB with accredited individuals or institutions. Visit www.starcobrands.com Click here for more information.

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SOURCE Starco Brands