The Way of Water’ Keeps Rolling on Top in Fifth Weekend
“Avatar: The Way of Water” is still drawing audiences at the domestic box office, maintaining a substantial lead against competition as it looks to stay No. For a fifth weekend, it will be No. 1.
Disney and 20th Century Studios’ science-fiction smash added $7 million on Friday, bolstering its total domestic total to an impressive $538.8 million. Through the Martin Luther King Jr. Day weekend, the film will add approximately $36 million. For the three-day frame ending Sunday, “Avatar 2” is projecting a drop of roughly 36% from last weekend.
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Certainly “The Way of Water” isn’t putting up the type of superlative staying power that its predecessor did: James Cameron’s 2009 holiday release rode the wave of word of mouth with a series of week-to-week drops in January that never ballooned past 27%. However, “The Way of Water” is currently outpacing its preceding entry, with a $538 million total that outweighs the roughly $500 million haul that the first “Avatar” had accrued by MLK weekend in 2010.
More to come…
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