YouTube’s Mid-May TV Upfronts slot is back in New York with an Annual Brandcast Event for Advertisers
For the second year straight, YouTube The annual event will be hosted by the Brandcast Pitch to video ad purchasers during the heart of an otherwise dominated week by traditional TV networks upfronts New York.
The digital video giant, which was previously an anchor tenant in the NewFronts, a more digitally focused ad showcase, held earlier in spring, made its Broadway debut in May last year. This year, on May 17, Brandcast is heading uptown to Lincoln Center’s recently renovated David Geffen Hall. YouTube posted in a blog that the evening show will be followed with an after-party.
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The Lincoln Center bash will follow a pitch to advertisers by another digital interloper on TV’s turf: Netflix, which has stepped to take over a slot long occupied by CBS and, more recently, parent company Paramount Global. (Netflix has launched its new subscription tier. advertising Last November, 12 territories were covered. Paramount had a new sales team, and economic headwinds were putting the spotlight on costs. The company decided to abandon its Carnegie Hall meet-ups in favor smaller ones with buyers.
Earlier today, AMC Networks confirmed plans Join NBCUniversal to put on an event in person for a spring upfront Disney, Fox Corp., Warner Bros Discovery and the CW haven’t yet made their strategies known. The shape of the upfronts — for years a blur of lavish pitches and networking parties each spring in New York, which peaked at dozens of events from February to May when cable TV was still in its heyday — has changed significantly. Budgets have been put under pressure by budget cuts, shifting viewer habits, and the lingering effects caused by Covid. The NewFronts series of digital and streaming Ad pitches, in which YouTube was a founding member in the late 2000s, will be held in New York from May 1 through 4.
YouTube continues to increase in total viewing and share of the living area, as well as adding new features for advertisers such YouTube Shorts or FAST channels. YouTube TV, a pay-TV service, leads all internet-delivered companies with over 5 million subscribers. This gives YouTube TV an additional endemic audience. It also has exclusive rights to broadcast NFL Sunday Ticket broadcasts beginning next fall.
“Today, viewers want to shift seamlessly from creator-driven content to episodic TV, and from short-form to long-form,” wrote Marie Gulin-Merle, global VP of ads marketing for Google. “YouTube is the only place that has everything for everybody on any screen.”
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