It’s More Than Pizza. Red Bank’s renowned chef Sal Basile brings Italy to Red Bank

Acclaimed Cooking Channel Chef/Restaurateur Opens First Sally Boy’s Location

RED BANK N.J. January 16, 2023–(BUSINESS WIRE)–Sal Basile, celebrated Cooking Channel chef, restaurateur, and one of the country’s foremost authorities in Italian cuisine opened the doors to his first Sally Boy’s Restaurant today Star of the Cooking Channel’s Pizza Cuz Pizza Masters, Basile is the co-founder of the highly successful Artichoke Basille’s Pizza, as well as numerous Italian specialty restaurants. The Sally Boy’s brand (named after his son and paying homage to Sal’s childhood nickname) is Basile’s futuristic vision come to life. More than just an Italian restaurant, Sally Boy’s serves freshly baked pastries, coffee drinks, grab-and-go breakfast and lunch, Italian specialties, and Basile’s signature pizzas, including the Sally Boy’s Slice®, all prepared on site. The restaurant can be found at 1 Broad Street, Red Bank, NJ.

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Sally Boy’s is centrally located in Red Bank’s Core Central Business District, at the iconic corner East Front Street and Broad Street. Vince DiStefano, photo credit

“We set out with the goal of creating something truly unique, so we started from something truly extraordinary. We’re more than a pizza joint – we’re an experience,” says Chef Basile. “My vision was for a marketplace that offers authentic Italian food. The best pizza is made in a Castelli oven, hand-made by Italians. We also offer gourmet coffee and baked goods. Our guests love our pizza.

It’s the authentic Italian taste

At Sally Boy’s, Basile offers his take on classic Italian cuisine he grew up preparing and eating—a mix of family recipes and new dishes—elevated by the highest quality ingredients shipped directly from Italy. Sally Boy’s specialty pies include the classic Margherita; as well as Bella’s Broccoli Rabe; Nonna’s Eggplant pie; Concetta’s Chicken; Calabrian Sweet Heat, and a wide selection of white and other pies.

But the Sally Boy’s experience goes beyond pizza. Sally Boy’s offers specialty rolls, Italian Stimbolis, hot dogs and cheesesteaks. These are made with fresh shaved Ribeye. The eatery’s subs include hot classics like chicken; eggplant; meatball; and Italian sausage parmigiana, as well as cold subs like the Old School Italian and Red Bank Classic, named after the Red Bank Catholic High School located down the road from the Sally Boy’s location. In addition, Sally Boy’s serves signature calzones as well as Sal’s specialty the “Salzone,” which is a monster calzone filled with eggplant and cheese, topped with shaved parmigiano and a drizzle of imported Italian extra virgin olive oil.

There are many appetizer options, from buffalo wings and pepperoni breads to garlic sticks and fresh soups and salads. You can also order fresh-baked Italian desserts, such as tiramisu or S cookies, and Sfogliatelle. The restaurant’s breakfast menu features New Jersey favorites like pork roll, bacon, or sausage egg and cheese sandwiches, and a breakfast cheesesteak.

Sally Boy’s utilizes state-of-the-art touchless technology, allowing customers to order at one of two kiosks or through their phone, and have the food brought directly to their table or packaged ready for take away. Sally Boy’s also boasts Red Bank’s only street-access late night pickup window located on East Front Street.

Mindful Architecture: A Modern Dining Experience Preserving Red Bank’s History

This restaurant is centrally located in Red Bank’s downtown Core Central Business District, at the historic corner of East Front Street & Broad Street. This two-story basement building dates back from the 1940s. There have been many improvements and façade restorations over the years.

Longview Construction’s Bill O’Leary was contracted to oversee the construction and ensure the restaurant’s historical elements were preserved. The facade of the building is brick and masonry, with a gently swooping curve at the corner. The simple, clean front and large expanses of glass on both levels are reminiscent of the international style of the mid 1900s. Red Bank’s Stephen Raciti Architects was hired to fuse the building’s historic architecture with the necessary updates needed to offer a contemporary aesthetic.

Cahill Studio, an interior design firm and branding agency, has paired industrial materials and contemporary hardware with countertops and light fixtures to complement the open kitchen design. Each floor measures 1,200 square feet. The second floor can accommodate 22 people. It also has floor-to-ceiling retractable, garage-style windows.

The whole preservation and restoration project is worth multi-millions of dollars that was returned to the Red Bank community. Basile plans to open additional locations nationwide in the coming years, in addition to offering customers around the country the ability to order Sally Boy’s specialties and pizza and have them shipped anywhere within the U.S. through its online marketplace.

Sally Boy’s is open every day for breakfast, lunch, and dinner. Sunday through Wednesday: 7:00 am to 10:00 pm. Breakfast is served from 7:00 to 11:00 AM. Lunch and dinner are served from 11:00 a.m. until 10:00 p.m. on Sunday through Wednesday. Breakfast is available from 7:00 a.m. till 11:00 a.m. on Saturday. www.SallyBoys.com.

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Contacts

Media:
Brenda Urban
Percepture
[email protected]
(973) 477-8456

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