Mastercard accelerator program helps emerging artists get into Web3
Mastercard announced today at the Consumer Electronics Show in Las Vegas an accelerator program to help five up-and-coming artists—musicians, DJs, and producers—build Web3 brands.
Raja Rajamannar was the company’s chief market and communications officer. Mastercard Artist Accelerator Artists from all parts of the world will be connected with mentors and Web3 music industry professionals.
“We’re trying to really give them that opportunity to break through and then shine,” Rajamannar told Fortune. Fortune was told by a spokesperson for Mastercard that they are currently selecting five artists and that anyone interested can apply. its website.
He said that the accelerator, which will be powered by the Polygon Blockchain, will launch in spring. Rajamannar stated that the five first artists will be given guidance in Web3 tech, including creating their own NFTs. Rajamannar suggested this could allow them to offer their fans special perks.
Through Mastercard’s own limited edition NFT, the Mastercard Music Pass, new fans of the emerging artists can also get exclusive Web3 and music educational materials, and participate in collaborative experiences both online and offline.
The five artists will showcase what they have learned in a livestreamed artist showcase sometime before 2023 ends.
The new program builds on Mastercard’s previous engagements with Web3 technologies, including crypto and the metaverse, which Rajammanar said have helped the company reach an expanded audience.
The Recording Academy and the company collaborated to bring Grammy Week to The Recording Academy last spring. This week’s events were designed to lead up to the Grammy Awards. digital world game Roblox.
The company also launched the Belle Block Last June, industry group was formed with the aim of bringing more women to Web3.
Rajamannar stated that the program will be a success if Rajamannar can help five emerging artists gain more attention and fans.
“That’s the whole purpose at the end of the day,” he said.
This story was first published on Fortune.com
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