Paris Hilton Starts Coverage for the 2024 Summer Olympics by ‘All Eyes in Paris’ Ad: C’est Chaud

All eyes are on Paris!

Paris Hilton stars in a promotional spot that kicks off NBCUniversal’s campaign for its coverage of the Games of the XXXIII Olympiad, taking place July 26 – Aug. 11, 2024, in Paris, France.

Tonight’s NBC Sports coverage of the NFL Wild Card Game between the Jacksonville Jaguars and Los Angeles Chargers featured the debut of the spot.

The promo, which lasts 20 seconds, opens with Hilton’s silhouette walking through an opulent room before opening the doors to a terrace. Hilton says, “Next Summer, the eyes will be on …”” before Hilton changes to saying “Paris.” Inspirational footage from past summer Olympics rolls and the logo for NBCUniversal’s coverage. Hilton then says “Oh…the Other Paris.”

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Hilton stated, “I’m thrilled that NBC will partner with me to reveal the logo of the Paris Olympics.” NBC and Hilton also released an outtakes reel that featured a cute, tiny dog, and the French translation Hilton’s catchphrase “That’s Hot.”

Hilton, the CEO at 11:11 Media added that the Olympics are so iconic and Paris is one of my favourite cities so it’s really special being able to take part in the countdown to get fans excited for the 2024 Games!

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The spot also shows NBCU’s Paris Olympics logo. This logo is created using typography “rooted French Art Nouveau letterforms, with modern tapering & flair,” according to a statement.