Pepsi replaces Sierra Mist by New Citrus Soda Starry

PepsiCo

Sierra Mist is gone.

PepsiCo Representatives for Sierra Mist have confirmed that they will no longer sell the soda and will instead offer Starry.

Sierra Mist, a long-standing competitor of Coca-Cola Sprite, has been an a soda mainstay for almost two decades. Starry is the brand’s new product.

What makes it different from its predecessor? PepsiCo claims that Starry is more crisp than Sierra Mist because it has stronger and “more aromatic” citrus flavours. Starry Hits Different is the tagline.

The new, caffeine-free beverage is now available at national retailers and food service outlets. It comes in regular and diet flavors and can be purchased in cans or bottles.

“I like this. “Starry is much better than Sierra Mist,” an early sampler wrote on Twitter.

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PepsiCo

Greg Lyons, chief market officer of PepsiCo Beverages North America, stated that “We at PepsiCo are hyper focused upon consumer centric innovation and we know there is a strong demand to lemon lime flavored soda with this category continuing its acceleration.” “With one product dominating the category, consumers deserve another option…one that hits different. Starry is positive, bright, and rooted to culture and fun.

Danielle Barbaro is vice president of research & development at PepsiCo. She calls it a game-changing recipe that combines the best of lemon lime flavor with sweetness.

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The soft drink company is known for innovating new products. Bubly is a sparkling water that has zero calories, no artificial flavor and no sweeteners. It was launched by the company in 2018.

Bubly’s first flavors were limebubly (grapefruitbubly), strawberrybubly; lemonbubly (orangebubly), grapefruitbubly; mangobubly; and cherrybubly.