Pixalate Declares December 2022 Prime Programmatic Advert Sellers (SSPs) By Market Share for Related TV Throughout Roku And Amazon Fireplace TV Platforms

Report gives detailed rankings for advert sellers throughout Roku and Amazon Fireplace TV app shops – together with breakdowns by area and gadget – and highlights Magnite, Sensible AdServer, Xandr, Google AdExchange as high advert platforms primarily based on CTV open programmatic advert market share.

LONDON, Jan. 30, 2023 /PRNewswire/ — Pixalate, the worldwide market-leading fraud safety, privateness, and compliance analytics platform for Related TV (CTV) and Cell Promoting, immediately launched its December 2022 CTV Supply Side Platform (SSP) Market Share Report.

Pixalate is an ad fraud intelligence and marketing compliance platform with solutions across display, mobile app, video, and OTT/CTV. (PRNewsfoto/Pixalate)

Pixalate is an advert fraud intelligence and advertising and marketing compliance platform with options throughout show, cellular app, video, and OTT/CTV. (PRNewsfoto/Pixalate)

The month-to-month Pixalate CTV SSP Market Share report ranks programmatic promoting Promote Aspect Platforms (SSPs) by their estimated market share for key CTV platforms. The rankings are damaged down by geographical areas and by gadget platforms (CTV – Roku & Amazon Fireplace TV).

Prime CTV SSPs by Market Share

Listed here are the main CTV promoting suppliers on Roku and Amazon Fireplace TV units primarily based on estimated market share in December 2022, in line with Pixalate:

Roku, North America

  1. Magnite – 39%

  2. FreeWheel – 14%

Amazon Fireplace TV, North America

  1. Magnite – 48%

  2. FreeWheel – 10%

Amazon Fireplace TV, EMEA

  1. Magnite – 58%

  2. Xandr Monetize – 26%

Roku, APAC

  1. Magnite – 74%

  2. Smaato – 25%

Amazon Fireplace TV, APAC

  1. Magnite – 80%

  2. Begin.io – 9%


  1. Sensible AdServer – 69%

  2. Google AdExchange – 19%

Amazon Fireplace TV, LATAM

  1. Sensible AdServer – 38%

  2. Magnite – 23%

To see full North America, EMEA, APAC and LATAM rankings, go to here.

About Pixalate

Pixalate is the market-leading fraud safety, privateness, and compliance analytics platform for Related TV (CTV) and Cell Promoting. Pixalate presents the one system of coordinated options throughout show, app, video, and CTV for higher detection and elimination of advert fraud. Pixalate’s advertising and marketing compliance options embody the business’s first COPPA Compliance Know-how, designed to determine doubtless child-directed apps and potential compliance dangers. Pixalate is an MRC-accredited service for the detection and filtration of refined invalid visitors (SIVT) throughout desktop and cellular internet, cellular in-app, and CTV promoting. www.pixalate.com


The content material of this press launch, and the CTV SSP Market Share Rankings (the “Report”), replicate Pixalate’s opinions with respect to elements that Pixalate believes could also be helpful to the digital media business. Pixalate’s opinions are simply that, opinions, which implies that they’re neither information nor ensures; and neither this press launch nor the Report are supposed to impugn the standing or repute of any entity, particular person or app, however as an alternative, to report findings and obvious traits pertaining to CTV and cellular advert sellers throughout apps from the Roku and Amazon Fireplace TV shops.

Liz Margolis
[email protected] 



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SOURCE Pixalate

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