Porsche and Google discuss deeper integration after automaker reports another record-breaking year

Porsche is making big news today (P911.DE) fans, and investors, as the luxury performance brand heads into the new year.

Reuters Reports Porsche is in talks with Google (GOOG, GOOGL) about fully integrating software like Google Maps and Google Assistant in the car’s cabin. This would give users direct access to Google software in the car, and not need to load Android Auto or other projection software.

Google Automotive Services (GAS) is the name of the embedded Google software package and is used by GM and automakers.GMFord (F), and Nissan currently. Polestar, which is owned by Volvo and Ghina’s Geely, is even more deeply integrated with Google, using the company’s Android Automotive software It will power its infotainment systems.

Google integration as seen in a GM vehicle (credit: GM) — Google integration in a GM car (credit: GM).

According to Reuters Porsche was reluctant to use Google Software in the past due to concerns over data sharing. But, those issues seem to be under control.

Yahoo Finance reached Porsche, but they did not respond immediately.

Record 2022 for Porsche

Porsche has just released its final numbers for 2022 earlier today. posting a 3% jump in global deliveries We are on our way to another record-setting year.

Porsche is the most valuable European carmaker, according to market capital, with global deliveries of 309 884. China was Porsche’s number one market by volume, though it saw sales dip by 2%. Europe (excluding Germany) saw its share jump 7%, Porsche’s home market Germany climbed 3%, while North America was flat.

The Porsche 911 GT3 RS on display at the 2022 Los Angeles Auto Show in Los Angeles, California, on November 17, 2022. (Photo by Frederic J. BROWN / AFP) (Photo by FREDERIC J. BROWN/AFP via Getty Images) — The Porsche 911 GT3 RS is on display at Los Angeles Auto Show 2022, Los Angeles, California. It was displayed on November 17, 2022. Frederic J. BROWN / AFP. (Photo by FREDERIC J. BROWN/AFP via Getty Images.

North America saw a record sales figure of 70,065 cars in 2022. In 2022, deliveries of the Porsche 911 and Cayenne SUV increased while sales of the Macan SUV as well as 718 sports cars fell slightly.

Another car that had a surprising dip in delivers was the Taycan EV, Porsche’s sole battery electric at the moment. Although sales dropped to 7,271 units (22.8%), Porsche claims it wasn’t due to a lack in demand.

Porsche noted demand for the Taycan in the U.S. “remained strong” as supply chain issues slowed deliveries. And it wasn’t just in the U.S. where Porsche faced these supply chain issues.

“The many challenges caused by the war in Ukraine, interrupted supply chains and the ongoing semiconductor crisis have shaped the past year and put us to the test,” said Detlev von Platen, Porsche executive board member for sales and marketing, said in a statement regarding global deliveries. “So I am all the prouder of the entire Porsche team.”

As for Porsche prospects in the U.S., it’s possible the Taycan EV and upcoming Macan EV could see rising demand, as new rules regarding leases and federal tax credits may come into play. The IRS currently allows the federal EV credit to be used with commercial leases. This means that a bank or finance company can own the vehicle, which could allow the lessee to receive a lower payment and not have to meet the income cap or country-of-origin requirements.

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Pras Subramanian is a Yahoo Finance reporter. You can follow him at Twitter And on Instagram.

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