Twitter reverses its ban against political ads

Twitter launched a feature called “Twitter Streaming” in 2019. fairly strict ban on political and cause-based adsThis effectively stopped politicians and other organizations, such as PACs, running ads that supported candidates, endorsed ballot measures, or asked for donations. The company has now announced via the Twitter Safety account, that it is changing that policy and will allow for more advertising.

Most political ads had been banned in the past. Cause-based ads covering topics like abortion or climate change were also prohibited. The latter were barred from being marketed to custom audiences and age groups, for instance — and while raising awareness to topics was permitted, advocating support for specific legislation was not.

The announcement didn’t provide any details on the ad regulations, but stated instead that Twitter will be more in line with political advertising standards set by TV and other media outlets. While it is unclear what this means, it’s worth noting that broadcast and TV markets that use the public airwaves need to comply with these rules. follow certain FCC rules regarding political advertising Twitter might not be affected by these restrictions.

In any case, Twitter could benefit from the change. make up for the advertisers who left in the weeks following Elon Musk’s purchase of the platformGM, Audi, General Mills, and other brands were forced to halt advertising after this announcement. Twitter says it made the policy change to facilitate public conversation about important topics.