Doritos’ new Chip Flavor could Have You As a Star in a Super Bowl Ad

This week is a huge one for Doritos lovers.

It’s a new year, which means it’s time to embrace new things. This includes a new year. Doritos flavor, too. 

In January, Frito-Lay announced it’s releasing an all-new Doritos Doritos Sweet & Tangy BBQ flavor. According to the brand, the new flavor has the right touch of “sweetness, complex spices, and tanginess,” which Stacy Taffet, the SVP of brand marketing at Frito-Lay says, is exactly what Doritos They are looking for lovers.

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“After multiple rounds of development by the Frito-Lay culinary team with various smoked BBQ meats and sauces, we were able to find the ideal complement for Doritos,” Taffet shares with Food & Wine. “Now that Doritos Sweet & Tangy BBQ – the first permanent non-spicy addition to the Doritos core profile in over 15 years – has launched, we’re excited to see fans’ reactions.”

Not all fan reactions are enough. Doritos has featured a celebrity in its Super Bowl ads to celebrate its 23rd anniversary.

On Monday, the snack company announced it’s inviting fans to “try another angle” by sharing their best, triangle-inspired dance to TikTok with #DoritosTriangleTryout and #Entry. You have to act fast if you want to be in the running. Three finalists will be chosen by the end this week (January 13), with the winner being announced next week.

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“We’re always looking for ways to encourage fans to try another angle and transform everyday moments into epic memories, and this year’s Super Bowl campaign is no different,” Taffet additionally told People. “Our fans are at the core of everything we do, which is why we’re turning to TikTok to make them a part of our biggest campaign of the year.”

Check out these dance inspirations for more ideas @vibin.wit.tay, who’s honestly got some sick moves.

You can try the chip before you commit to a public dance-off. Snacks.com has the new flavor and major retailers across the country sell it for $5.59