“Don’t Look at It. Use It.”

martha with cocktails

Martini with cocktails

Noe Dewitt

New year brings new goals. eating more fruits and vegetables To starting a new hobby. Many people take part in the New Year’s resolution to reduce their alcohol intake. The annual practice, known as Dry January, is when people decide to quit drinking alcohol for the first 31 calendar days of the year.

You likely still have some spirits to go, even though the holidays are just around the corner. Instead of tossing them, our founder is sharing a few innovative ways to put alcohol—specifically vodka—to use without drinking it. Martha shared her secrets to cooking, cleaning, gardening, and more with Tito’s Handmade Vodka in a new partnership.

“Hey, I get that, it’s dry January so you don’t drink much. Martha says that Tito’s should be used if they are lying around.

Related: Why New Year’s Resolutions So Often Fail—and the Types of Goals You Should Set, Instead

Martha shows how vodka can be used for common household chores in the video. She uses Titos to clean her boots, and also to disinfect other areas of the house.

To give it a “little more kick,” she suggests adding some spirit to pasta sauce. It can be used to tenderize meats, as Martha hilariously does by pouring a few drops of Tito’s on a steak. Tito’s is the best tenderizer for your favorite meat, she says.

Are your flowers in dire need of some cheer? Vodka is also a good choice. Martha suggests that you keep your flowers in bloom by adding a little vodka to a vase. It smells just like February.

Martha approves of these ways to participate in dry Jan. But she ends the video by having a martini. She says, “Martha needs to have a drink.”

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